Social Listening Blog
Social listening insights, workflows, customer stories, and news from Octolens team
11 Best Brand Monitoring Tools in 2026
An honest comparison of 11 brand monitoring tools — what works, what doesn't, and which is right for your team.
A B2B Founder’s Guide to Social Listening in 2026
Discover how B2B SaaS founders can leverage social listening and brand monitoring to uncover leads, safeguard their brand, and stay ahead in 2026.
How Tally Turns Community Conversations Into Compounding Growth
Learn how the bootstrapped form builder Tally used community conversations as a core ingredient to reach $4M in ARR.
How Vercel Listens to Developers at Scale
Learn how teams across Vercel use Octolens to capture user feedback, detect incidents early, and build a thriving developer community.
Conversation Rank: Domain Rating for the AI age
Track Your Brand’s Visibility in Reddit with Conversation Rank
How Juicebox Collects Unfiltered User Feedback and Saves 10+ Hours a Week
Learn how Juicebox uses Octolens to surface candid brand mentions and engages faster across LinkedIn, Reddit and beyond.
How PostHog Keeps a Pulse on Brand Perception and Product Sentiment
Learn how PostHog uses Octolens to create real‑time feedback loops, product‑level insight, and measurable brand moments (e.g. for billboard campaigns).
How Prisma Responds To 600 Mentions Per Week In Under 5 Minutes
Learn how Prisma uses Octolens to monitor 600+ weekly mentions, cut noise, and respond in minutes—protecting brand reputation and launching new products faster.
Competitor Social Media Monitoring: The Insider's Guide
How to track competitors on social media without wasting time on vanity metrics.
10 Best Social Listening Tools for B2B SaaS in 2026
Honest reviews from someone who's tested them all.