Most mentions of your brand happen on sites you've never heard of

Web monitoring forevery corner of the internet

Your brand gets mentioned in forums, blogs, job posts, review sites, and pages you'd never find manually. Octolens scans the open web, filters the noise with AI, and delivers relevant mentions to Slack, email, webhooks, or your API. Not uptime checks or page-change alerts — mention monitoring.

No credit card • 2-min setup • 5k free mentions
Web iconWeb mentions
AI-filtered · whole web

Anyone found a good alternative? Google Alerts catches basically nothing these days

community.devtools.io · Forum

Neutral

Top 7 tools we tested this year — one clear winner on alert speed and filtering

stackpicks.blog · Blog

Positive

You'll work with our stack: TypeScript, Postgres, and the monitoring tools we love…

careers.acme.com · Job post

Positive

Support was slow to respond when our integration broke last week

saasreviews.net · Review

Negative

How we compare: a feature-by-feature breakdown against the leading alternative

docs.competitor.com · Docs

Neutral

Trusted by brands people talk about online

Cursor logo
Sentry logo
Vercel logo
PostHog logo
Railway logo
CodeRabbit logo
Supabase logo
PlanetScale logo
Prisma logo
Juicebox logo
Modal logo
Metabase logo
Tally logo
Lovable logo
Medusa logo
Render logo
Tally logo

"We discovered that OpenAI was using Tally through Octolens. It wasn't tagged or announced anywhere, we just spotted it through a post."

Marie Martens
Co-Founder, Tally
Why the whole web

Why Monitor the Web for Brand Mentions?

Social platforms are only part of the picture. Your brand shows up in forums, blogs, job posts, docs, and review sites every week — and almost none of those pages will ever notify you. That means:

Google Alerts misses most of the web

Google Alerts only surfaces a fraction of what Google indexes, arrives days after the fact, and sends everything unfiltered. Forums, niche communities, and freshly published pages rarely make it into your digest at all.

Mentions happen where you'd never look

A job post listing your tool in the stack. A competitor's comparison page. A review on a directory you've never visited. Without web monitoring, discovery is random and incomplete — you find these months late, or never.

Raw web crawling drowns you in noise

Track a keyword across the open web and you'll get scraper copies, SEO spam, and aggregator reposts by the hundreds. That's why AI filtering isn't a nice-to-have — it's the only way web monitoring stays usable.

Buyers do their research without you

Before anyone visits your pricing page, they've read forum threads, review sites, and comparison posts. If you don't know what those pages say, you're losing deals to conversations you never saw.

How it works

How web monitoring works

01

Add your keywords

Enter your brand, competitors, and category terms. Octolens helps you tune each keyword so you catch mentions on pages you would never find manually.

brand namecompetitor namepain point
02

We scan the whole web

Crawl and search discovery across forums, blogs, job posts, docs, review sites, and niche communities — not just the big platforms.

✨ Relevance scoring✨ Intent tags✨ Language analysis
03

AI filters, then delivers

Every page is scored for relevance and sentiment, then delivered to Slack, email, webhooks, API, or MCP. No scraper spam, no aggregator noise.

EmailSlack iconSlackAPI iconAPIMCP iconMCPWebhook iconWebhooks
Keyword alerts

Keyword Monitoring for the Entire Web

The Google Alerts alternative that actually catches things. Define the words and phrases you care about, and Octolens will notify you every time a new page mentions them — forums, blogs, job posts, docs, and sites you've never heard of.

What keywords should you track across the web?

Brand mentions

Track your company name, product name, and common misspellings across the open web. Catch the blog listicle that ranked you #3, the forum thread recommending you, and the review nobody sent you.

"your brand""your product""yourbrand"

Competitor keywords

Monitor what the web says about your competitors. Spot comparison articles, "alternative to X" posts, and unhappy users venting on forums — the pages where your next customers are deciding.

"competitor name""competitor alternative"

Industry and pain point terms

Track the problems your product solves. When a forum thread or blog post discusses a pain point you address, you know about it while the conversation is still alive.

"need a tool for X""how to solve Y"

Feature and integration keywords

Track specific features, integrations, or technical terms. Useful for developer tools whose users write tutorials, docs, and stack breakdowns all over the web.

"your API""your product + platform"

AI relevance scoring cuts through the noise

Monitoring the whole web without filtering means scraper copies, SEO spam, and aggregator reposts by the hundreds. Octolens uses AI to score every matching page for relevance to your business, so you only get alerted on pages that actually matter. A spam site scraping your docs gets filtered out. A comparison article putting you head-to-head with a competitor gets flagged as high relevance.

You can configure your web keyword alerts to only notify you on high-relevance matches, or include medium-relevance pages for a broader view. Low-relevance noise is filtered out automatically — which is what keeps common-word brand names usable.

How do you receive web keyword alerts?

Slack

Get keyword alerts delivered to any Slack channel as mentions are found.

Email

Receive daily or hourly email digests of new keyword matches.

Webhooks

Push alerts to any tool in your stack — CRMs, Notion, Linear, or custom apps.

API & MCP

Pull keyword alerts programmatically or pipe them into AI agent workflows.

Web monitoring features

Complete Web Monitoring With API Access

Forum monitoring, blog monitoring, review tracking, and web mention alerts — built for teams that want web data in their stack, not another dashboard.

Forum monitoring

Track brand mentions in niche forums and communities beyond Reddit and Hacker News — the places where your most technical users compare tools and ask for recommendations.

Blog monitoring

Catch new blog posts, listicles, and comparison articles that mention your brand. Know when you're ranked, reviewed, or recommended — and when a competitor's post positions against you.

Job posts & review sites

A job post listing your tool in the stack is an adoption signal. A review on a directory you've never visited shapes your deals. Octolens surfaces both.

Adoption signalReview

Docs, changelogs & landing pages

Competitors comparing themselves to you, integrations documenting your API, landing pages naming your product — pages with no notification system, found anyway.

AI noise filtering

Every matching page is scored for relevance and sentiment. Scraper copies, SEO spam, and aggregator reposts are filtered out before they reach you.

PositiveNegativeBuy intent

Web API access & MCP

Pull structured web mentions into your own workflows — one endpoint, JSON out, on every plan. Or connect your AI tools directly via our MCP server.

See what the web says about you — in 2 minutes

0:00Add your keywords
0:30AI tunes the filters
2:00Mentions land in Slack
No credit card • 5k free mentions
Customer stories

Real results from teams using Octolens

"Built on top of the Octolens API, I use Railway as a service to pipe all of the mentions to different channels. Then there's a cron job that does a daily digest for us."

Mahmoud Abdelwahab
Mahmoud Abdelwahab
Senior DevRel Engineer, Railway
40% MoM
Signup growth correlated with mentions
13
Platforms monitored, up from 1

Finally, social listening with fair pricing

Pay MonthlyPay AnnuallySave up to 20%

Pro

$159/month

  • React faster & integrate with your workflows
  • 15,000 mentions
  • 10 keywords
  • Covers all socials & community platforms
  • Hourly refresh
  • API, Webhooks & MCP server
  • Slack & Email alerts
  • AI filters all mentions

For growing brands

JuiceboxTally

Scale

$499/month

  • Full visibility into your brand's reputation
  • 50,000 mentions
  • 40 keywords
  • Additionally covers podcasts, news, web & newsletters
  • Real-time refresh
  • API, Webhooks & MCP server
  • Slack & Email alerts
  • AI filters all mentions

For brands with communities

PostHogPrisma

Enterprise

Custom

  • Custom monitoring for multi-brand portfolios
  • Multiple workspaces
  • Unlimited mentions
  • Unlimited keywords
  • Custom AI agents

For viral brands

VercelSupabase

Need more mentions or keywords?

You can add extra mentions (from $0.01 per mention) and keywords (from $5/month) to any plan – with full cost control and flexibility.

Web Monitoring FAQ - Everything You Need to Know

Web monitoring can mean four different things: uptime monitoring (checking if your own website is online), page-change detection (watching a specific page for edits), dark web monitoring (scanning for leaked credentials), and mention monitoring. Octolens does mention monitoring: it continuously discovers new pages across the open web — forums, blogs, job posts, review sites, docs — that mention your brand, competitors, or keywords, scores them with AI for relevance, and delivers the ones that matter to Slack, email, webhooks, API, or MCP.

No. Uptime monitoring tools like UptimeRobot or Pingdom check whether your own website is online and loading fast. Octolens monitors what the rest of the internet says about you — new pages anywhere on the web that mention your brand, product, or competitors. If you're looking for uptime checks, you want a different category of tool.

No. Dark web monitoring tools scan hidden marketplaces and leak databases for stolen credentials and personal data. Octolens monitors the open, public web — the forums, blogs, review sites, and communities where real people discuss products and brands.

Page-change detection tools watch a specific page you already know about and alert you when it changes. Octolens solves the opposite problem: discovering pages you don't know exist. You define keywords, and Octolens finds new pages across the web that mention them — a forum thread from this morning, a comparison article published yesterday, a job post listing your tool.

Yes. Google Alerts is the tool most people start with for web monitoring, and it's the tool most people outgrow. Octolens covers more of the web (including forums and niche communities Google Alerts rarely surfaces), refreshes hourly instead of daily digests, adds AI relevance and sentiment scoring so you're not reading spam, and delivers to Slack, webhooks, API, and MCP instead of just email.

Three reasons. Coverage: Google Alerts only surfaces a small fraction of what Google indexes, and forums, niche communities, and freshly published pages rarely make the cut. Latency: alerts arrive in daily or weekly digests, days after the conversation happened. Filtering: there is none — every match is treated equally, so real mentions drown in scraper copies and irrelevant hits.

Yes. Forum monitoring is one of the main reasons teams use the web source: niche forums and communities are where technical buyers compare tools and ask for recommendations, and they almost never tag or notify brands. Octolens also has dedicated sources for Reddit and Hacker News with deeper platform-specific coverage.

Yes. Blog monitoring catches new posts, listicles, reviews, and comparison articles that mention your brand or competitors. That includes the posts that rank you against alternatives — the pages your prospects actually read before buying.

The web source covers the open web: forums, blogs, job posts, review sites, directories, docs, changelogs, landing pages, and niche communities. It works alongside Octolens's 13 dedicated platform sources — Reddit, Twitter/X, LinkedIn, Bluesky, TikTok, YouTube, GitHub, Hacker News, Stack Overflow, dev.to, podcasts, newsletters, and news — which have deeper, platform-specific coverage.

Every matching page is scored for relevance to your business and for sentiment. Scraper copies, SEO spam, and aggregator reposts get low scores and are filtered out automatically. A genuine forum thread comparing you to a competitor gets flagged as high relevance. You choose whether to be alerted on high-relevance matches only or include medium-relevance pages for a broader view — which is what keeps common-word brand names usable.

It takes under 5 minutes. Sign up for a free trial, add the keywords you want to track (your brand name, competitor names, category terms, or pain points), and choose where you want alerts delivered — Slack, email, webhooks, or pull them via API. Octolens will continuously discover new pages mentioning your keywords and alert you as they're found.

Yes. Add competitor names as keywords and you'll see their new reviews, comparison articles, forum complaints, and feature announcements as they appear across the web. Many teams track competitors and their own brand side by side to measure share of voice.

Octolens continuously discovers new pages through crawling and search. Web mentions refresh on the same cadence as our other sources: hourly on the Pro plan and in real time on Scale.

Yes, you can export your web monitoring data as CSV. We also provide webhook, API, and MCP server integrations for connecting with your existing tools — available on every plan.

Octolens offers a free 7-day trial. After the trial, pricing starts at $159/month (billed annually, or $199/month billed monthly), which includes the web source plus all 13 platform sources, AI filtering, and API, webhook, and MCP access.

Please contact us at hi@octolens.com and we will be happy to help you.

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