Your AI Agents Need Social Data. Octolens Delivers It Clean.
Scraping is fragile. Platform APIs are fragmented. Raw data is noisy. Octolens gives your agents one structured feed of brand mentions across 13 platforms — via MCP, REST API, or webhooks — with AI filtering already applied.
No credit card • 2-min setup • 5k free mentionsTrusted by brands people talk about online
Why Building on Raw Social Data Breaks
Scraping Is Fragile and Expensive
You build a scraper for Reddit. It breaks when the layout changes. You build one for Twitter. It gets rate-limited. Maintaining scrapers across 13 platforms is a full-time job you didn't sign up for.
Raw Data Is Mostly Noise
Your agent ingests thousands of mentions, but 80% are bots, irrelevant threads, or off-context keyword matches. Without filtering, your downstream actions are based on garbage data.
No Single Source of Truth
Reddit API, Twitter API, LinkedIn scraping, Hacker News firehose — each with different formats, rate limits, and auth flows. You're spending engineering time on data plumbing instead of building your actual product.
One Integration. 13 Platforms. Clean Data Out.
Connect via MCP, API, or webhooks
Use our MCP server for Claude-native workflows, the REST API for custom integrations, or webhooks for event-driven automations. Pick whatever fits your stack.
AI filters and structures the data
Every mention is scored for relevance, tagged with sentiment, and classified by type. Your agent receives clean, structured JSON — not raw HTML to parse.
API
WebhooksWhat Teams Build With Octolens Data
AI-Powered Community Response
Build agents that draft context-aware replies to developer questions on Reddit and Hacker News. Octolens provides the mention, the platform, the sentiment, and the context — your agent handles the response.
Custom Dashboards and Alerts
Pipe mention data into your own tools. PostHog built a custom dashboard using Octolens webhooks and ValTown — tracking product-level sentiment in real time without opening the Octolens app.
“We ran a billboard campaign — something notoriously hard to track. But thanks to Octolens, we saw real-time reactions. It gave us a clear brand signal that would've otherwise been invisible.”
Brian Young
Demand Generation, PostHog
Competitive Intelligence Pipelines
Monitor competitor mentions programmatically. Feed structured data into your CRM, BI tool, or custom analytics pipeline. Track share of voice, sentiment trends, and positioning shifts over time — automatically.
Automated Routing and Triage
Vercel runs 20+ Slack channels, each fed by Octolens with product-specific mentions. Support issues go to support. Feature requests go to product. Positive mentions go to the whole company. No manual sorting.
“It fundamentally changed how we run every product team at Vercel.”
Zeb Hermann
former GM v0, Vercel
Powering Workflows at Leading SaaS Companies
“Wild AI-native onboarding experience. I literally entered zero input other than vercel.com to get my Octolens feed up and giving me mentions.”
Guillermo Rauch
Co-Founder and CEO, Vercel
“The Octolens team built one of the most impactful products I've used in the last 10 years. It fundamentally changed how we run every product team at Vercel.”
Zeb Hermann
General Manager v0, Vercel
“Damn Octolens does exactly what I wanted and does it really well.”
Sam Lambert
CEO, PlanetScale
The Data Layer for Social Signals
13
platforms unified into one structured feed
Reddit, X, LinkedIn, HN, GitHub, and more
3
integration methods — MCP server, REST API, webhooks
Octolens
20+
teams at Vercel running automated mention workflows
Vercel
Finally, social listening with fair pricing
Pro
$159/month
- React faster & integrate with your workflows
- ✓15,000 mentions
- ✓10 keywords
- ✓Covers all socials & community platforms
- ✓Hourly refresh
- ✓API, Webhooks & MCP server
- ✓Slack & Email alerts
- ✓AI filters all mentions
For growing brands
Scale
$499/month
- Full visibility into your brand's reputation
- ✓50,000 mentions
- ✓40 keywords
- ✓Additionally covers podcasts, news, web & newsletters
- ✓Real-time refresh
- ✓API, Webhooks & MCP server
- ✓Slack & Email alerts
- ✓AI filters all mentions
For brands with communities
Enterprise
Custom
- Custom monitoring for multi-brand portfolios
- ✓Multiple workspaces
- ✓Unlimited mentions
- ✓Unlimited keywords
- ✓Custom AI agents
For viral brands
Need more mentions or keywords?
You can add extra mentions (from $0.01 per mention) and keywords (from $5/month) to any plan – with full cost control and flexibility.
Frequently Asked Questions
Three: an MCP server for Claude and other LLM-native workflows, a REST API for custom integrations, and webhooks for event-driven automations. All return structured JSON with mention text, platform, sentiment, relevance score, and metadata.
The Octolens MCP server lets AI agents like Claude access your mention data natively. Your agent can query recent mentions, filter by sentiment or platform, and use the data in its reasoning — without building a custom integration.
Each mention includes: original text, platform, author, URL, timestamp, AI relevance score, sentiment, and classification tags. Everything is structured JSON — no HTML parsing or text extraction needed on your end.
Yes. Set filters by platform, sentiment, relevance score, or keyword. Only mentions matching your criteria trigger the webhook — so your downstream systems only process data that matters.
Rate limits depend on your plan. All plans include API access with generous limits for production workflows. For high-volume pipelines, reach out about Enterprise plans with custom limits.
Yes. CSV export is available for bulk data analysis, and the API supports date-range queries for historical mentions. Data retention ranges from 2 years (Pro) to unlimited (Scale).
No. If your workflow is fully automated via API, MCP, or webhooks, you never need to open the dashboard. Many teams use a hybrid approach — automated workflows for triage and the dashboard for deeper exploration.
See How Other Teams Use Octolens
Founders
Stay close to your users while you scale. Catch issues early, find leads, and know what your market really thinks.
Learn moreMarketing Teams
Track brand health, measure campaign impact, and monitor competitors — all from one dashboard.
Learn moreDeveloper Relations
Show up where developers talk about you. Respond in minutes, not days. Correct misinformation before it spreads.
Learn moreAgencies
Monitor brand mentions for every client from one platform. API-first social listening that scales with your roster.
Learn moreStart listening to your customers today
Join 1,000+ companies using Octolens for social listening.
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