Pricing
Finally, social listening with fair pricing
API, webhooks and MCP on every plan. Set a spend cap anytime.
7-day free trial · No credit card · Cancel anytime
Pro
For growing brands
Billed annually
React faster & integrate with your workflows
- 15,000 mentions
- 10 keywords
- Covers all socials & community platforms
- Hourly refresh
- API, Webhooks & MCP server
- Slack & Email alerts
- AI filters all mentions
- Analytics & daily brief email
Scale
For brands with communities
Billed annually
Full visibility into your brand's reputation
- 50,000 mentions
- 40 keywords
- Additionally covers podcasts, news, web & newsletters
- Real-time refresh
- API, Webhooks & MCP server
- Slack & Email alerts
- AI filters all mentions
- Analytics & daily brief email
Enterprise
For viral brands
Talk to us about volume
Custom monitoring for multi-brand portfolios
- Multiple workspaces
- Unlimited mentions
- Unlimited keywords
- Custom AI agents
Need more mentions or keywords? Every plan flexes with your volume: mentions beyond your plan's quota keep flowing and are billed at your plan's rate (from $0.01 per mention). Set a monthly spend cap or turn flex mentions off anytime in settings. Extra keywords from $5/month.
Pricing calculator“There's few tools I'd put my name to, Octolens is one of them - it's worth trying”
Anna Redbond, Head of Marketing, FlagsmithCompare plans
Every feature, plan by plan
Media sources and priority support start on Scale.
| Feature | Pro | Scale | Enterprise |
|---|---|---|---|
Workspace | |||
| Keywords | 10$10 per additional keyword | 40$5 per additional keyword | Custom |
| Mentions | 15,000$0.013 per additional mention | 50,000$0.01 per additional mention | Custom |
| Team seats | Unlimited | Unlimited | Unlimited |
| Data history | 2 years | Unlimited | Unlimited |
Supported platforms | |||
| Search intervals | Hourly | Real-time | Real-time |
| Included | Included | Included | |
| Bluesky | Included | Included | Included |
| DEV | Included | Included | Included |
| Included | Included | Included | |
| X | Included | Included | Included |
| TikTok | Included | Included | Included |
| Hacker News | Included | Included | Included |
| YouTube | Included | Included | Included |
| GitHub | Included | Included | Included |
| Stack Overflow | Included | Included | Included |
| Reviews (Trustpilot, App Store, Google Play) | Included | Included | Included |
| Podcasts | Not included | Included | Included |
| Newsletters | Not included | Included | Included |
| News | Not included | Included | Included |
| Web | Not included | Included | Included |
Octolens AI | |||
| AI relevance scoring | Included | Included | Included |
| AI tagging of posts | Included | Included | Included |
| AI sentiment analysis | Included | Included | Included |
| Custom AI agents | Not included | Not included | Included |
Alerts & workflows | |||
| Email alerts | Included | Included | Included |
| Slack alerts | Included | Included | Included |
| MCP server | Included | Included | Included |
| Webhooks | Included | Included | Included |
| Full API access | Included | Included | Included |
Analytics & reports | |||
| Analytics dashboard | Included | Included | Included |
| Share of voice vs. competitors | Included | Included | Included |
| Sentiment breakdown | Included | Included | Included |
| Daily Brief email | Included | Included | Included |
| CSV export | Included | Included | Included |
Support | |||
| Knowledge base | Included | Included | Included |
| Chat and email support | Included | Included | Included |
| Priority support (Slack Connect) | Not included | Included | Included |
| Start free trial | Start free trial | Book a call |
What is Octolens?
Octolens tracks every mention of your brand and competitors across socials, communities, media and reviews. AI filters out the noise and sends the posts that matter to Slack, email, webhooks, the API or your own agents, so you can respond faster, stop misinformation and collect real product feedback.
On which platforms does Octolens track mentions?
Reddit, X, LinkedIn, YouTube, TikTok, Bluesky, Facebook, Instagram, Hacker News, GitHub, Stack Overflow, DEV, plus App Store, Google Play and Trustpilot reviews. The Scale plan adds podcasts, news from 150k+ outlets, newsletters and the web. One keyword list covers all of them.
What happens if I go over my monthly mentions?
Nothing stops. Extra mentions keep flowing and are billed at your plan's rate: $0.013 per mention on Pro, $0.01 on Scale. Set a monthly spend cap or turn extra mentions off anytime in settings, so there are no surprise bills.
How high is the accuracy of Octolens?
We offer very high coverage, although accuracy can vary depending on the platform and the volume of mentions for your keywords. For detailed, platform-specific coverage information, please refer to our product documentation.
Do you offer a free trial?
Yes. We offer a 7-day free trial with all our Pro plan features so you can see for yourself if Octolens is right for you. During the trial, you can access up to 5,000 mentions.
What do you mean by AI relevance score?
Octolens acts like a team member who reviews posts and determines their importance to your business. You likely don't want every mention clogging your inbox, only the ones that matter. Our AI assesses each post's relevance based on the context of your business. It assigns a high, medium, or low relevance score, and it also tags posts with sentiment and categories (e.g., buy-intent, customer testimonial, promotional). You can choose to receive alerts for all posts or just those marked as high or high and medium (default).
Do you have an integration for Slack?
Yes! You can receive notifications for new mentions directly in Slack. You can also customize which relevance levels trigger alerts. For example, you might opt to be notified only for posts that our AI identifies as high relevance, such as those with buying intent, promising engagement opportunities, customer complaints, or praise.
Do you have API access or Webhooks?
Yes! We offer full API access, webhooks, and an MCP server on all plans. This allows you to integrate your mentions with any app, build custom dashboards, or power AI agent workflows. Our webhooks are also directly compatible with Discord. Additionally, you can use popular automation tools like Zapier, n8n, or Make to route your notifications to your app of choice.
Do you have a referral program?
Yes, we do! You can learn more here: https://octolens.com/referral-program. Earn 30% of the revenue generated by your referrals for the first 12 months. If you have any questions about our referral program or would like to partner with us, please reach out via our in-app chat.
Do you have a mobile app?
Not yet! If we receive enough requests, we may develop a mobile app, so let us know your thoughts.
Will I be able to cancel my subscription?
Yes, you can cancel your subscription at any time.
I have other questions. How can I get in touch?
You can reach us at hi@octolens.com. We'll get back to you within 24 hours (usually much faster).
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