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Why Monitor Twitter For Brand Mentions?

67% of all public brand mentions on social media happen on Twitter.
But 91% of posts about your brand don't tag your Twitter company handle.

That means:

You're missing buying signals in plain sight

People on Twitter are actively complaining, comparing tools, and asking for recommendations - and you never see it because they don't tag you. By the time you find out, the deal is gone.

Your brand is being discussed without you

Critical conversations about your product happen publicly, without an @mention. Issues escalate, misinformation spreads, and by the time you notice, you're already on the back foot.

Your best customer feedback dies in public threads

Users share feature requests, bugs, and sharp insights on Twitter, but it never reaches your product team. You're shipping based on assumptions while real feedback scrolls by unnoticed.

Your competitors are faster and it shows

While you're blind, competitors jump into conversations first, help users, and look responsive. They win mindshare simply because they were there when it mattered.

Complete Twitter Monitoring for SaaS Companies

Octolens is a comprehensive Twitter monitoring tool designed specifically for SaaS & Developer-first teams who need to track every mention of their brand, product, or industry.

Unlike basic Twitter monitoring tools, Octolens gives you:

Real-time Twitter brand monitoring

Track your brand mentions across Twitter as they happen

Competitor Twitter monitoring

Monitor what people say about your competitors

Twitter keyword alerts

Get notified when specific keywords appear in tweets

Twitter sentiment analysis

Understand how people feel about your brand

Advanced Twitter monitoring filters

Use Boolean search and negative keywords to reduce noise

Our Twitter monitoring software integrates with your existing workflow through Slack, webhooks, and email alerts. Whether you're doing social listening for lead generation, reputation management, or customer support, Octolens helps you monitor Twitter effectively without drowning in irrelevant mentions.

How Twitter Monitoring Works

1. Define your Twitter keywords

βˆ’

Track keywords for your brand name, your competitors, or the pain points you are solving. Octolens will scan Twitter so you never miss a mention.

brand namecompetitor namepain point

2. Let AI filter out the Twitter noise

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3. Get alerts abouts Twitter mentions

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Define your Twitter keywords

Real Results from SaaS Teams Monitoring Twitter

"The Octolens team built one of the most impactful products I've used in the last 10 years. It fundamentally changed how we run every product team at Vercel."

Zeb Hermann
Zeb Hermann
General Manager v0, Vercel
20+
Teams monitoring community feedback
50%
Time savings

All you need for Twitter monitoring

Octolens comes with all the features you need to monitor Twitter and other social platforms effectively.

Monitor Twitter and other platforms relevant for SaaS

Keep a pulse on Twitter, LinkedIn, Reddit, GitHub, and many more.

Feature Post 01

Email or Slack alerts

Get notified whenever somebody mentions your keyword - either via email or Slack.

Feature Post 02

AI-powered relevance scoring

We have context on your business & score posts on their relevance to you, filtering out the noise.

Feature Post 03

Analytics & Reports

Understand and report keyword trends over time, platforms, and relevance and share them with your team.

Feature Post 04

Workflow integrations

Connect your mention data to any system via webhooks, API, and MCP server integrations.

Feature Post 05

Brand Monitoring With Fair Pricing

Pay MonthlyPay AnnuallySave up to 34%

Pro

$99/month

  • Everything in Basic, and:
  • βœ“20,000 mentions
  • βœ“10 keywords
  • βœ“1-year data history
  • βœ“Hourly alerts
  • βœ“MCP server & Webhooks
  • βœ“AI relevance scoring

For growing brands like

JuiceboxTally
Popular

Scale

$299/month

  • Everything in Pro, and:
  • βœ“50,000 mentions
  • βœ“15 keywords
  • βœ“Unlimited data history
  • βœ“Real-time alerts
  • βœ“Full API access
  • βœ“AI summaries

For well-known brands like

PostHogPrisma

Enterprise

Custom

  • Everything in Scale, and:
  • βœ“Multiple workspaces
  • βœ“Unlimited mentions
  • βœ“Unlimited keywords
  • βœ“Custom AI agents

For viral brands like

Vercel

Twitter Monitoring FAQ - Everything You Need to Know

Twitter monitoring is the process of tracking and analyzing mentions of your brand, products, competitors, or industry keywords across Twitter in real-time. Without Twitter monitoring, you miss critical conversations about your brand including support questions from frustrated customers, buying intent signals from potential customers, competitive threats and market shifts, product feedback and feature requests, and brand reputation issues before they escalate.

Twitter monitoring is tactical and focuses specifically on Twitter as a platform, tracking specific keywords, brand mentions, and competitor names with real-time alerts for immediate action. Social listening is strategic and monitors conversations across multiple social platforms including Twitter, Reddit, LinkedIn and others, analyzing broader trends, sentiment, and themes by aggregating data over time for insights.

Twitter monitoring helps you identify potential customers, manage your reputation, collect customer feedback, and stay ahead of competitors by being the first to respond to critical conversations.

We check Twitter for new posts every hour. If you need more frequent updates, please contact us at hi@octolens.com.

Yes, you can monitor Twitter with Octolens without having a Twitter account because our Twitter monitoring tool works independently of your personal or company Twitter account.

Yes! You can monitor multiple keywords on Twitter. This can include your brand name, competitors, industry terms, or any other relevant keywords.

You can monitor all public tweets that contain your keywords.

We optimize our monitoring to work within Twitter's rate limits while ensuring reliable coverage. Our system is designed to maintain consistent monitoring without interruption.

Yes! You can customize your notifications based on AI relevance scores (high, medium, low) and receive them via email, Slack, or webhook.

Currently, we focus on monitoring tweets and their engagement. Support for Twitter Spaces and Lists monitoring may be added in future updates.

Yes, you can export your Twitter monitoring data as CSV. We also provide webhook, API, and MCP server integrations for connecting with your existing tools.

Octolens uses AI-powered relevance scoring to filter out noise and focus on the most important mentions. Our tool is specifically designed for SaaS companies and provides real-time alerts via multiple channels. Additionally, you can integrate the data into your workflows with webhooks, API, or our MCP server.

Octolens offers a free trial for Twitter Monitoring. After the trial, the pricing starts at $149/month.

Please contact us at hi@octolens.com and we will be happy to help you.