The social listening platform for B2B tech
Reputation, competitors, customer feedback — Octolens tracks it across 15+ platforms, filters it with AI, and puts it in front of the right person before it matters.
No credit card • 7-day free trial • API on every planUse cases
Octolens AI
Mention data · 15+ platforms
Trusted by brands people talk about online
The jobs teams hire Octolens for
One stream of mentions, six ways to put it to work.
Reputation Management
Know how your brand is perceived across the internet — and catch the posts that change it while a reply still helps.
Learn moreCompetitor Analysis
Their users complain, compare, and switch in public. See competitors' strengths and weaknesses through what real people say.
Learn moreCustomer Feedback
Feature requests, bug reports, and praise nobody sent you — collected, AI-tagged, and routed to the team that can act.
Learn moreContent Production
Verbatim quotes, customer language, and social proof from real conversations — the primary sources your writers and agents draft from.
Learn moreAI Visibility
Detect the conversations that shape AI recommendations — and show up in the public record the models actually read.
Learn moreBuild with Octolens
Use Octolens inside your own product or service offering — mention data and AI filtering through one API.
Learn moreFrom post to action, automatically
Every mention of your tracked keywords moves through the same pipeline — collected, understood, delivered.
Every place people talk about you
One keyword list covers social, media, communities, and review sites — 15+ platforms, structured and deduplicated. Plus Product Hunt, Medium, and 150k+ news outlets.
Social media
Posts and comments where opinions form fastest.
Media
Articles, episodes, and videos — including full transcripts.
News monitoring (150k+ outlets) is available on the Scale plan.
Signal, not noise
Before a mention reaches you, AI has already decided whether it deserves your attention — using your company context, not just keyword matches.
Relevance
AI checks every mention against your company context and scores it High, Medium, or Low. This is what makes common-word brands workable.
Intent
Mentions get tagged by what they are: buy intent, user feedback, bug report, competitor mention, product question, and more.
Sentiment
Positive, Negative, or Neutral on every mention — one consistent model across all platforms, filterable everywhere.
Explore sentiment analysisLanguage
Every mention is labeled with its language, so global brands can route conversations to the right team.
Anyone using an AI-native social listening tool? Picking one for Q4
u/growthstack · Reddit
Our keyword alerts have been silent for two days — anyone else seeing gaps?
@mika_ships · X
Wir suchen ein Monitoring-Tool, das Reddit und LinkedIn wirklich abdeckt
Lena Hartmann · LinkedInDE
Show HN: I pipe our brand mentions into Linear as triaged issues
tomas_dev · Hacker News
AI roundup: the tools giving agents ears outside the codebase
The Signal Wire · News
Brandwatch quote came back north of $50k/yr — what are smaller teams using?
u/b2b_founder · Reddit
Switched mention triage to webhooks → tickets. Response time is now minutes
@caro_devrel · X
Honest review after 3 months: the AI relevance filtering actually holds up
DevTools Weekly · YouTube
In your stack, not another dashboard
Mentions land where work happens — Slack, email, your CRM, your agents. The dashboard is there when you want the full picture. API, webhooks, and MCP are included on every plan.
Alerts
Slack channels and email digests, filtered by sentiment, keyword, or platform.
Reports
Trends, share of voice, and AI summaries — in the app, by email, or via MCP.
Workflows
Structured mentions through the REST API, MCP server, and webhooks with retries.
Integrations
Turn public mentions into CRM records with the Attio integration — more to come.
REST API
One endpoint for mentions across all platforms. Structured JSON with sentiment, relevance, and tags built in.
const resp = await fetch("https://app.octolens.com/api/v2/mentions", {
headers: { "Authorization": "Bearer YOUR_API_KEY" },
method: "POST",
body: JSON.stringify({ filters: { sources: ["reddit", "twitter"] }, limit: 10 }),
});
const { data: mentions } = await resp.json();MCP Server
Query mentions directly from Claude, Cursor, Windsurf, or any MCP-compatible AI tool. No integration code needed.
{
"mcpServers": {
"octolens": {
"url": "https://mcp.octolens.com/mcp",
"headers": { "Authorization": "Bearer YOUR_API_KEY" }
}
}
}Webhooks
Real-time push to any endpoint — CRMs, ticketing, internal tools. Configurable filters, automatic retries with exponential backoff.
{
"action": "mention_created",
"data": {
"source": "reddit",
"sentimentLabel": "Positive",
"relevanceScore": "high",
"url": "https://reddit.com/r/saas/...",
"body": "Just switched to..."
}
}Slack & Email
Route mentions to Slack channels or email digests in real time. Filter by sentiment, platform, keyword, or relevance — so your team only sees what matters.
“Tried setting up their API but the docs are missing examples for pagination...”
u/dev_sarah · r/devtools · 3m ago
“Switched to @octolens last week. Finally one tool that covers Reddit + LinkedIn + HN.”
@startup_cto · 12m ago
Three workflows, seven minutes
The setups our customers run most — mentions flowing into Slack, and an AI agent turning them into competitor and feedback reports on a schedule.
Brand mentions in Slack
A dedicated channel where every relevant mention lands as it's found.
Weekly competitor pulse
A recurring Claude task that reports on competitor mentions every Monday.
Monthly feedback report
Feature requests and complaints across all keywords, grouped by theme.
"I read through my Octolens digest daily. It's one of the things I always make time for."
Built for the people closest to the conversation
From the founder checking mentions over coffee to the agents working the feed 24/7 — at DevTools, SaaS, and AI companies people talk about online.
Founders
Your brand is your pipeline. See every mention of your company and competitors without living in feeds.
Learn moreMarketing Teams
Share of voice, sentiment trends, and copy sourced from the words real customers actually use.
Learn moreDeveloper Relations
Catch technical questions on Reddit, Hacker News, and Stack Overflow while a reply still helps.
Learn moreAgencies
Run monitoring for every client from one place — multi-workspace, API-first, easy to hand off.
Learn moreAI Agents
Give your agents ears. Mentions as structured data through the API, MCP server, and CLI.
Learn moreFrequently asked questions
Octolens is built for brands people talk about online — from early-stage startups where the founder is the biggest user to enterprise DevRel and marketing teams. You can check out our case studies with Vercel, PostHog, and Juicebox to learn how brands are using Octolens.
Yes. Start with a 7-day free trial to explore monitoring, filtering, and the API. No credit card required.
Reddit, X (Twitter), LinkedIn, Facebook, Instagram, Bluesky, TikTok, DEV, GitHub, Hacker News, Stack Overflow, YouTube, Podcasts, Newsletters, the web, and review sites like Trustpilot, the App Store, and Google Play — 15+ platforms, with new sources added based on user demand. News monitoring across 150k+ outlets is available on the Scale plan.
No. REST API, webhooks, and MCP server access are included on every plan. There is no separate API add-on or premium tier required.
Via our REST API, MCP server (for AI tools like Claude and Cursor), webhooks for real-time push delivery, Slack integration, email digests, or the Octolens dashboard. Use whichever combination fits your workflow.
MCP (Model Context Protocol) lets AI tools query Octolens directly. Connect our MCP server to Claude, Cursor, Windsurf, or any compatible tool and your AI agent can search mentions, run analytics, and monitor sentiment without custom integration code. Learn more about MCP.
Our models score and rank mentions by intent and importance, suppressing noise and prioritizing actionable conversations. We take into consideration your company and industry context to ensure you receive only relevant mentions.
Yes. Octolens syncs reviews daily from Trustpilot, the App Store, and Google Play, and runs them through the same AI filtering as every other mention. Review monitoring is included on every plan, including the free trial. Learn more about review monitoring.
See your first mentions in minutes
Add your keywords, and Octolens starts collecting, filtering, and delivering. API, MCP, and webhooks on every plan.
No credit card required · API access on all plans · Cancel anytime