Turn market conversations into your next campaign
See what customers say about your brand, competitors, and category across the channels that shape buying decisions.
No credit card • 2-min setup • Unlimited seats“Their pricing doubled on us at renewal — anyone found a better option?”
“Their pricing doubled on us at renewal…” — real customer quote added
Trusted by brands people talk about online
Your Listening Tool Shouldn't Be Another Job
The conversations that shape perception, content, and pipeline are all public — but between legacy platforms and raw alerts, most teams still can't use them.
Legacy tools report; they don't act
Sprout, Brandwatch, and Meltwater were built for reporting decks — annual contracts, rigid dashboards, and output nobody uses between QBRs. Google Alerts is free and misses almost everything.
Broad keywords create unusable noise
Track a category term or a common brand name without guardrails and the feed fills with junk. You need guided keyword tuning, include/exclude rules, and relevance filtering — not more volume.
Competitor feeds become notification overload
High-volume competitor listening as real-time alerts trains everyone to mute the channel. What marketing actually wants is a weekly AI summary with the handful of moments that matter.
Every stakeholder needs a different view
Brand, demand gen, social, product marketing, leadership, and sales each need their own feed and cadence. One shared stream serves nobody — and gets ignored by everybody.
From Market Conversation to Marketing Decision
Six jobs straight from how marketing teams actually use it — perception, content, demand, and campaign insight from the same feed.
Brand & reputation monitoring
Mentions, sentiment, reviews, news, and emerging issues in one place — with urgent or negative signals routed to whoever needs to respond, while the story is still forming.
Competitor intelligence, summarized
Positioning shifts, product complaints, praise, and share-of-voice signals — delivered as a weekly AI summary instead of another always-on alert channel.
Competitor A's pricing change landed badly — two switching threads worth a comparison page. Competitor B's launch got muted reception…
Content & SEO/AEO research
Authentic user language, recurring questions, and competitor complaints become content ideas and comparison pages built on real quotes — it's how we build our own.
Demand & buying-intent discovery
People asking for recommendations, weighing alternatives, or describing the problem you solve — high-leverage for lean teams doing marketing and pipeline at once.
Trend & topic discovery
Emerging narratives surfaced before they're obvious — the themes gaining momentum in your category, spotted while there's still an angle to own.
Campaign & launch insight
Understand the actual response to a campaign, announcement, or release across channels — not just aggregate engagement numbers. Railway watched Reddit mentions grow in lockstep with 40% month-over-month signup growth.
“We ran a billboard campaign — something notoriously hard to track. Thanks to Octolens, we saw real-time reactions like ‘Who is PostHog and why are their billboards so hilarious?’ It gave us a clear brand signal that would've otherwise been invisible.”— Brian Young, Demand Generation, PostHog
"My side is about using all that brand power to drive new sign-ups — but keeping our brand perception positive through engagement and responsiveness is everyone's job."
Built to Surface Insight, Not Volume
Everything between raw mention and marketing decision: filtering, focus, and delivery into the tools your team already uses.
Coverage where buying decisions form
Social platforms, developer communities, reviews, and the open web — plus news, podcasts, and newsletters on the Scale plan. 15+ sources, one feed, one schema.
Noise controls you actually tune
AI relevance scoring with your company context, include/exclude rules, sentiment, platform, and author controls — so category terms and common brand names stay usable.
Focused feeds per stakeholder
Brand reputation, competitor signals, negative sentiment, content opportunities, buying intent — each a separate feed with its own filters, owner, and cadence.
Delivery that fits your stack
Slack, email digests, webhooks, API, and CSV export — plus AI-powered recurring summaries that turn a week of conversation into a page of decisions.
Trusted by the Teams That Own the Narrative
“There's few tools I'd put my name to, Octolens is one of them - it's worth trying”
“We were getting generic alerts without context. It told us someone mentioned Tally, but not what they said, where, or the sentiment. Octolens changed that completely.”
“Big fan of Octolens!”
Finally, social listening with fair pricing
Pro
$159/month
Billed annually
- React faster & integrate with your workflows
- ✓15,000 mentions
- ✓10 keywords
- ✓Covers all socials & community platforms
- ✓Hourly refresh
- ✓API, Webhooks & MCP server
- ✓Slack & Email alerts
- ✓AI filters all mentions
For growing brands
Scale
$499/month
Billed annually
- Full visibility into your brand's reputation
- ✓50,000 mentions
- ✓40 keywords
- ✓Additionally covers podcasts, news, web & newsletters
- ✓Real-time refresh
- ✓API, Webhooks & MCP server
- ✓Slack & Email alerts
- ✓AI filters all mentions
For brands with communities
Enterprise
Custom
- Custom monitoring for multi-brand portfolios
- ✓Multiple workspaces
- ✓Unlimited mentions
- ✓Unlimited keywords
- ✓Custom AI agents
For viral brands
Need more mentions or keywords?
Every plan flexes with your volume: mentions beyond your plan's quota keep flowing and are billed at your plan's rate (from $0.01 per mention). Set a monthly spend cap or turn flex mentions off anytime in settings. Extra keywords from $5/month.
Marketing Questions Answered
Legacy listening platforms are built for reporting: annual contracts, sales-led onboarding, and dashboards designed for quarterly decks. Octolens is built for action — mentions arrive filtered and tagged in Slack or your stack, with the API, webhooks, and MCP on every plan, self-serve from day one. The trade-off is honest: we don't bundle PR databases or consumer-panel research. If your market talks on Reddit, X, LinkedIn, communities, and the open web, that's what we cover deeply.
Yes — that's the standard setup. Most teams track 3–5 competitors next to their own brand and category terms, each with its own feed. Competitor mentions get tagged automatically, so complaints, praise, and switching conversations are separable from your own brand signal.
Yes, and for competitor and category monitoring that's what we recommend. Cadence is set per feed: urgent brand signals can hit Slack in real time, while high-volume competitor feeds arrive as a daily or weekly AI summary — themes, notable threads, and shifts, compressed to a few minutes of reading.
That's one of the highest-leverage workflows. Recurring complaints about competitors, the exact words prospects use to describe the problem, and unanswered questions all come out of the feed ready to become comparison pages, landing copy, and content briefs. We build octolens.com's own comparison and SEO pages this way.
AI relevance scoring keeps the feed readable at volume — low-relevance mentions are filtered before they reach anyone. For genuinely large footprints, the Scale plan covers 50,000 mentions a month with real-time refresh, and summaries keep high-volume feeds consumable regardless of raw count.
Yes. Brand, demand gen, social, product marketing, leadership, and sales each get their own feed with its own filters, destination, and cadence — a negative-sentiment feed to brand, buy-intent to sales, a weekly market pulse to leadership. Unlimited seats on every plan.
Social listening is monitoring public conversations — social platforms, communities, reviews, and news — for mentions of your brand, competitors, and category, then analyzing them for sentiment, themes, and intent. In marketing it powers brand-perception tracking, competitor intelligence, content research grounded in real customer language, and campaign measurement. The difference from plain social monitoring is what happens next: listening turns the conversation into decisions and assets, not just mention counts.
15+ platforms: Reddit, Twitter/X, LinkedIn, Hacker News, GitHub, YouTube, TikTok, Bluesky, DEV, Product Hunt, Stack Overflow, Medium, and reviews — with news, podcasts, and newsletters included on the Scale plan. All sources arrive in one feed with one schema, pre-scored for relevance and sentiment.
No. Keywords, feeds, and Slack or email routing are no-code — most marketing teams are running in under five minutes. The API, webhooks, CSV export, and MCP are there when you want mention data inside your own reporting or automations, but nothing requires engineering on day one.
See How Other Teams Use Octolens
Founders
Stay close to your users while you scale. Catch issues early, find leads, and know what your market really thinks.
Learn moreDeveloper Relations
Show up where developers talk about you. Respond in minutes, not days. Correct misinformation before it spreads.
Learn moreAI Agents
Give your agents real-time social data via MCP, API, or webhooks. Build automations that act on live conversations.
Learn moreAgencies
Every client's mentions from one API. Flat pricing, unlimited seats, and data your workflows and agents can build on.
Learn moreSee what your market is saying
Add your brand, competitors, and category terms in minutes. The conversations shaping your market start arriving as campaign angles, content ideas, and pipeline signals.
No credit card required · API access on all plans · Cancel anytime