Know Exactly What the Market Thinks of Your Brand
Your customers talk about you on Reddit, X, LinkedIn, and Hacker News every day. Most of it never reaches your inbox. Octolens captures every mention — so your marketing decisions are based on what people actually say, not what you assume.
No credit card • 2-min setup • 5k free mentionsLoved by 1000+ SaaS & Developer Brands
The Blind Spots in Your Marketing Stack
You See Metrics, Not Conversations
Your dashboard shows traffic went up. But you don't know that three Reddit threads are calling your product slow — or that a viral tweet just sent 500 people to your competitor's page.
Competitive Intel Is Manual and Spotty
You check competitor Twitter accounts when you remember. You miss the Reddit thread where a user explains exactly why they switched away from you.
You Can't Measure What You Can't See
You ran a campaign. Brand mentions spiked — but you have no way to track where, who said what, or whether the sentiment was positive. You're guessing at impact.
From Blind Spots to Full Visibility in 5 Minutes.
1. Set up your keywords
−Your brand, product names, competitors, category terms. Track them all from one place across 11 platforms.
2. AI cuts through the noise
+3. Route mentions to the right people
+
"Wild AI-native onboarding experience. I literally entered zero input other than `vercel.com` to get my Octolens feed up and giving me mentions"
What Marketing Teams Use Octolens For
Protect Brand Reputation in Real Time
Someone posts 'Product X is slow' based on outdated info. With Octolens, your team sees it in minutes and responds with the facts — before it becomes the narrative.
“At Vercel, community sentiment is as important as enterprise feedback or usage data. If Reddit or X tells us we're misaligned, that's enough for us to make a move.”
Brian Emerick
Technical Program Manager, Vercel
Track Competitive Positioning
Monitor what users say about your competitors alongside your own brand. Know when they ship, when they stumble, and how users compare you — without checking five platforms a day.
“If we see someone talking about using Prisma with another database, we'll jump in and say: 'Hey, we now offer our own database too.' That kind of visibility is key, and over time, it has a real impact on adoption and revenue.”
Marc Hess
Manager of Developer Advocacy, Prisma
Measure Campaigns That Are Hard to Measure
Ran a billboard? Launched a rebrand? Shipped a product update? See the real-time conversation it generates across every platform — even when people don't tag you.
“We ran a billboard campaign — something notoriously hard to track. But thanks to Octolens, we saw real-time reactions. It gave us a clear brand signal that would've otherwise been invisible.”
Brian Young
Demand Generation, PostHog
Find Positioning and Messaging Insights
Discover how users actually describe your product — in their own words. Use that language in your landing pages, ads, and sales decks instead of guessing what resonates.
“We saw people using different terms to describe us. It made us realize we were misaligned. That insight directly shaped our external messaging.”
David Paffenholz
CEO, Juicebox
Used by Marketing Teams at Leading B2B SaaS Companies
“We were getting generic alerts without context. It told us someone mentioned Tally, but not what they said, where, or the sentiment. Octolens changed that completely.”
Marie Martens
Co-Founder, Tally
“There's few tools I'd put my name to, Octolens is one of them - it's worth trying”
Anna Redbond
Head of Marketing, Flagsmith
“We ran a billboard campaign — something notoriously hard to track. Thanks to Octolens, we saw real-time reactions like 'Who is PostHog and why are their billboards so hilarious?' It gave us a clear brand signal that would've otherwise been invisible.”
Brian Young
Demand Generation, PostHog
What Marketing Teams Achieve With Octolens
600+
mentions tracked per week by Prisma's team
Prisma
50%
less time spent on manual monitoring
Vercel
13
platforms monitored from one feed
Reddit, X, LinkedIn, HN, and more
Brand Monitoring With Fair Pricing
Starter
$49/month
- Get started with brand monitoring
- ✓3,000 mentions
- ✓3 keywords
- ✓Monitor socials & communities
- ✓Daily Slack & Email alerts
- ✓AI filtering & triage
For upcoming brands
Pro
$119/month
- React faster & integrate with your workflows
- ✓15,000 mentions
- ✓10 keywords
- ✓Monitor socials & communities
- ✓Hourly Slack & Email alerts
- ✓Analytics & reports
- ✓Webhooks & MCP
For growing brands
Scale
$319/month
- Full visibility into your brand's reputation
- ✓50,000 mentions
- ✓15 keywords
- ✓Monitor socials, communities, podcasts, media & newsletters
- ✓Real-time Slack & Email alerts
- ✓Weekly AI briefings
- ✓Full API access
For brands with communities
Enterprise
Custom
- Custom monitoring for multi-brand portfolios
- ✓Multiple workspaces
- ✓Unlimited mentions
- ✓Unlimited keywords
- ✓Custom AI agents
For viral brands
Need more mentions or keywords?
You can add extra mentions (from $0.007 per mention) and keywords (from $5/month) to any plan – with full cost control and flexibility.
Frequently Asked Questions
Those tools are built for broad social listening across all industries. Octolens is built for B2B SaaS — we cover the platforms your users are actually on (Reddit, Hacker News, GitHub, LinkedIn) and integrate into your workflow with Slack, webhooks, and API access. No bloated dashboards you'll never use.
Yes. Add competitor brand names as keywords and monitor everything from one dashboard. Most teams track 3-5 competitors alongside their own brand.
Octolens is built for this. AI relevance scoring filters out noise automatically, and you can set engagement thresholds to only surface high-signal mentions. Our Scale plan supports 50,000 mentions/month.
Yes. Route mentions to specific Slack channels or email digests based on keywords, sentiment, or platform. Marketing sees campaign mentions. Support sees complaints. Product sees feature requests.
LinkedIn, X/Twitter, Reddit, Bluesky, GitHub, YouTube, DEV, Hacker News, Stack Overflow, newsletters, podcasts, and news.
No. Setup takes under 5 minutes — add keywords, connect Slack or email, done. If you want webhook or API integrations, those are available but optional.
See How Other Teams Use Octolens
Founders
Stay close to your users while you scale. Catch issues early, find leads, and know what your market really thinks.
Learn moreDeveloper Relations
Show up where developers talk about you. Respond in minutes, not days. Correct misinformation before it spreads.
Learn moreAI Agents
Give your agents real-time social data via MCP, API, or webhooks. Build automations that act on live conversations.
Learn moreStart Monitoring Your Brand Today
Join 1,000+ B2B SaaS companies using Octolens for brand monitoring
Monitor 13+ platforms
Twitter, Reddit, LinkedIn, Hacker News, GitHub, and 6 more platforms
AI-filtered mentions
Only see high-signal mentions: no spam, bots, or noise
Setup in 2 minutes
Get started immediately, no complex configuration required
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