Bluesky monitoring
The Bluesky monitoring tool for brands people talk about
Bluesky can be searched but it can't alert you. Octolens watches every public post on the network for your brand, competitors and topics, scores each match, and sends the ones that matter to Slack, email, webhooks, API or MCP.
7-day free trial · No credit card · 2-min setup
Bluesky mentionsIs there a good alternative to our current error tracker that doesn't price per seat? Asking for a 6 person team
@maya.bsky.social · 3m
Buy intentHighNeutralthe new CLI login flow is so much better, took me 30 seconds to get going
@jonas.dev · 11m
User feedbackHighPositiveStatus page says all green but deploys have been stuck for 20 minutes. Anyone else?
@infra-notes.com · 26m
ComplaintHighNegativeWrote up how we moved our docs search to a hosted provider, comparing three options
@sasha.bsky.social · 52m
CompetitorMediumNeutral
From the people who use it
“Octolens allows us to surface other channels that we maybe wouldn't have engaged in or thought about otherwise.”
Why Bluesky
Why monitor Bluesky?
Your notifications only show posts that tag you. Most posts about a product don't.
Search, but no alerts
You can search Bluesky for your name. Nothing tells you when a new post matches, so a post that skips your handle never reaches you.
Handles are domains
Your account might be yourcompany.com while people write the product name, a nickname or a typo. Track all of them as keywords.
Feeds route around you
People read Bluesky through custom feeds and lists. A thread about you can travel through feeds nobody on your team follows.
Builders post here
Plenty of developers and early adopters moved some of their posting to Bluesky. Threads are smaller and the feedback is often more direct.
When to reply
Three posts worth catching
The Bluesky posts that pay off are usually small threads you hear about too late.
- 01
Someone asks for a recommendation
Threads on Bluesky are small. The first useful reply usually gets the follow-up questions, so being early matters more than being loud.
- 02
A post about an outage starts getting reposts
Reposts carry a complaint into the feeds of people who never followed the author. A calm reply with a status link travels with it.
- 03
People say they are leaving X
Posts about switching networks sometimes list the tools people plan to keep or drop. If your competitor is on that list, you have a reason to say hello.
AT Protocol
The open API is the easy part
Bluesky gives developers the full firehose and a search endpoint for free. Monitoring is everything built on top.
Build it yourself
OctolensCollect
Build it yourself: Run a firehose consumer around the clock and restart it when the stream drops.
Collection runs on our side
Every public post is checked against your keywords. Nothing to host.
Match
Build it yourself: searchPosts answers one query at a time. Polling it is your job.
Keywords that keep watching
Boolean search, negative keywords and language filters on every keyword.
Score
Build it yourself: A passing mention looks the same as a complaint.
Relevance, sentiment and tags
Alert on High relevance only, or filter by tags like buy intent or bug report.
Deliver
Build it yourself: Storage, dedupe and alerts are yours to build.
Slack, email, webhooks, API, MCP
Webhooks, API and MCP are on every plan.
Beyond Bluesky
Build it yourself: One network, one integration.
Same keywords everywhere
Reddit, X, Hacker News, LinkedIn and more land in the same feed.
Want Bluesky mentions inside Claude, ChatGPT or Cursor? See the Bluesky MCP server.
Keyword alerts
Bluesky keyword alerts
Add your terms once. Every public post on the network gets checked against them.
Brand and domain
Your product name, common typos and your domain, since many accounts use it as a handle.
Competitors
People leaving a competitor tend to say so in public, often with the reason.
Hashtags and topics
Keywords match the full post text, so hashtag phrases work like any other keyword.
Feature terms
APIs, SDKs and integrations people mention when they build with you.
Send Bluesky alerts to a Slack channel or an email digest, push them into Linear or your CRM with webhooks, or read them from your own agents through the API and MCP.
Pricing
Finally, social listening with fair pricing
API, webhooks and MCP on every plan. Set a spend cap anytime. 7-day free trial, no credit card.
Pro
For growing brands
Billed annually
React faster & integrate with your workflows
- 15,000 mentions
- 10 keywords
- Covers all socials & community platforms
- Hourly refresh
- API, Webhooks & MCP server
- Slack & Email alerts
- AI filters all mentions
- Analytics & daily brief email
Scale
For brands with communities
Billed annually
Full visibility into your brand's reputation
- 50,000 mentions
- 40 keywords
- Additionally covers podcasts, news, web & newsletters
- Real-time refresh
- API, Webhooks & MCP server
- Slack & Email alerts
- AI filters all mentions
- Analytics & daily brief email
Enterprise
For viral brands
Talk to us about volume
Custom monitoring for multi-brand portfolios
- Multiple workspaces
- Unlimited mentions
- Unlimited keywords
- Custom AI agents
Need more mentions or keywords? Every plan flexes with your volume: mentions beyond your plan's quota keep flowing and are billed at your plan's rate (from $0.01 per mention). Set a monthly spend cap or turn flex mentions off anytime in settings. Extra keywords from $5/month.
Pricing calculatorWhat is Bluesky monitoring and why is it important?
Bluesky monitoring means tracking mentions of your brand, products, competitors or industry keywords in public Bluesky posts. Bluesky has search but no keyword alerts, so if nobody tags your account you never find out about a post. Many developers and early adopters post there, and they shape opinions about tools in public.
How is Bluesky monitoring different from social listening?
Bluesky monitoring is tactical. It focuses on one network and sends alerts on specific keywords so you can act right away. Social listening covers many platforms, including Bluesky, Reddit and Twitter, and looks at trends, sentiment and themes over time.
How can Bluesky monitoring help my business grow?
Bluesky threads are smaller than on X and often closer to the people who build with your product. Monitoring lets you answer questions while threads are fresh, catch untagged complaints early, spot people looking for an alternative to a competitor, and collect direct product feedback.
How often does Bluesky monitoring check for new posts?
New posts arrive hourly on the Pro plan and in real time on the Scale plan. Questions about your setup? Write to hi@octolens.com.
Can I monitor Bluesky without a Bluesky account?
Yes. Octolens monitors public network data on its side, so you don't need a Bluesky account. You only need one when you want to reply.
How do I set up a Bluesky keyword alert?
Start a free trial, add your keywords (brand, product names, domain, competitors, topics) and choose where alerts go: Slack, email, webhooks, or the API. Setup takes a few minutes.
What is the difference between Bluesky keyword alerts and Google Alerts?
Google Alerts only covers pages Google has indexed, and Bluesky posts rarely show up there. Octolens checks public posts as they appear and scores each one for relevance, so you can join a conversation while it is still going.
Can I monitor multiple keywords on Bluesky?
Yes. Track your brand, competitors, industry terms and pain points at the same time. Each keyword has its own settings, and the same keywords also cover every other source Octolens monitors.
What types of Bluesky content can I monitor?
Public Bluesky posts across the whole network that contain your keywords, including posts from accounts you don't follow. Every match is scored for relevance and sentiment before it reaches your feed or alerts.
Can I monitor Bluesky hashtags and topics?
Yes. Keywords match the full text of public posts, so topics and hashtag phrases work as plain keywords. Add the phrase you care about and every public post containing it shows up in your feed.
Can I get notifications for specific types of Bluesky mentions?
Yes. Filter notifications by AI relevance (High, Medium, Low) and by tags such as buy intent or bug report, and receive them by email, in Slack or through a webhook.
Does Octolens monitor other social platforms too?
Yes. The same keywords cover Reddit, Twitter/X, LinkedIn, Hacker News, GitHub, YouTube and more, so a Bluesky post and the Reddit thread about the same topic show up side by side.
Can I export Bluesky monitoring data?
Yes. Export mentions as CSV, or connect your tools with webhooks, the API or the MCP server. All three are included on every plan.
Why use Octolens for Bluesky monitoring?
Bluesky's firehose and search API are open, but turning them into monitoring means running a consumer, matching keywords, scoring posts and building alerts. Octolens does that part and delivers Bluesky mentions next to every other source in Slack, email, webhooks, API or MCP.
How much does Bluesky monitoring cost?
Octolens starts with a free 7-day trial. After that, Pro costs $159/month billed annually or $199/month billed monthly, and includes Bluesky.
Other platforms
Monitor other platforms
One keyword list covers every source. Explore monitoring for:
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