The podcast monitoring toolfor brands people talk about

Podcast monitoring is the process of tracking and analyzing mentions of your brand, products, competitors, or industry keywords across podcast episodes. Without it, those conversations are effectively invisible: a host recommending your product, a guest criticizing your pricing, or a competitor laying out their roadmap in an interview — all buried inside hours of audio no text-based tool can see. Octolens transcribes episodes with speech-to-text and scans the transcripts, so spoken mentions reach you as readable, searchable text.

Podcast monitoring is tactical and focuses specifically on podcasts as a channel, tracking specific keywords, brand mentions, and competitor names in episode transcripts with alerts for immediate action. Social listening is strategic and monitors conversations across multiple platforms including podcasts, Reddit, Twitter and others, analyzing broader trends, sentiment, and themes by aggregating data over time for insights.

Podcasts are where founders, operators, and analysts discuss your category at length. Monitoring them lets you thank hosts who recommend you, respond to criticism before it hardens into reputation, spot competitor announcements early, and find shows worth pitching yourself to as a guest. A host's recommendation to a loyal audience of exactly your ICP outperforms most ads — you want to know every time it happens.

We continuously scan new podcast episodes as they're published. Transcription takes a little time, so mentions typically appear shortly after an episode goes live.

Octolens monitors 4m+ podcasts — from the big industry shows to the niche podcasts where your exact ICP listens. If a specific show you care about seems to be missing, email us at hi@octolens.com and we'll look into it.

Setting up a podcast keyword alert with Octolens takes under 5 minutes. Sign up for a free trial, add the keywords you want to track (your brand name, competitor names, industry terms, or pain points), and choose where you want alerts delivered — Slack, email, webhooks, or pull them via API. Octolens will transcribe and scan new episodes continuously and alert you every time your keyword is spoken.

Google Alerts only tracks web pages indexed by Google — it cannot hear audio at all, so a mention spoken on a podcast never triggers an alert unless someone happens to write about it later. Podcast keyword alerts from Octolens work on episode transcripts, so the spoken conversation itself is what gets monitored. Octolens also adds AI relevance scoring so you only see mentions that actually matter to your business.

Yes! You can set up podcast keyword alerts for multiple keywords at once. Track your brand name, competitor names, industry terms, pain points, or any phrase relevant to your business. Each keyword is monitored independently, and you can configure different alert settings for each one.

Octolens monitors published podcast episodes. Each new episode is transcribed with speech-to-text, and the transcript is scanned for your keywords — so anything said out loud in an episode can surface as a mention, with a link back to the episode itself.

Podcast, news, web, and newsletter coverage is included on the Scale and Enterprise plans. The Pro plan covers social and community platforms (Reddit, X, LinkedIn, Hacker News, and more). Your mention limit applies across all platforms combined.

Modern speech-to-text is accurate enough for reliable keyword matching — brand names, competitor names, and industry terms come through clearly in the vast majority of episodes. Occasional transcription quirks happen, especially with unusual product names, which is one reason every mention links to the source episode: you can always listen to the exact moment and hear the conversation for yourself.

Yes! You can customize your notifications based on AI relevance scores (high, medium, low) and receive them via email, Slack, or webhook.

Yes. The same keywords can monitor Reddit, Hacker News, Twitter/X, LinkedIn, YouTube, news, newsletters, and more — 15+ platforms in one feed, so the podcast interview and the Reddit thread discussing it show up side by side.

Yes, you can export your podcast monitoring data as CSV. We also provide webhook, API, and MCP server integrations for connecting with your existing tools — included on every plan.

Most listening tools are text-based and never hear what's said on podcasts. Octolens transcribes episodes from 4m+ shows, uses AI-powered relevance scoring to separate real conversations from passing mentions and sponsor reads, and delivers them to Slack, email, webhooks, API, or MCP. It's built for brands people talk about online.

Podcast monitoring is part of the Octolens Scale plan at $599/month, or $499/month billed annually — which includes coverage of 4m+ podcasts plus news, newsletters, and the web, alongside all social platforms. Octolens comes with a free 7-day trial.

Please contact us at hi@octolens.com and we will be happy to help you.