Set up TikTok keyword alerts for your brand, competitors, and industry terms. Octolens transcribes TikTok videos and monitors descriptions 24/7 — so a creator saying your name out loud gets caught, not just captions. AI filters the noise and delivers relevant mentions to Slack, email, webhooks, or your API.
No credit card • 2-min setup • 5k free mentions
TikTok mentionsIn today's video I'm ranking 5 tools for tracking brand mentions — number 3 shocked me
@saas.reviews.daily · TikTok
She only said "Octolens" out loud — nothing in the caption — and it still showed up in our Slack. Transcripts are wild
@techtoktips · TikTok
Storytime: I found out about a video roasting our onboarding three days after it blew up…
@founder.diaries.b2b · TikTok
Testing three social listening tools side by side this week — dropping the comparison Friday
@marketing.stack.talk · TikTok
Trusted by brands people talk about online
"Our brand is a word. When we tried to do this on our own, there were just so many false positives. Like, 'my train from Berlin to wherever is late'"
On TikTok, brand mentions are spoken, not written. Text-based monitoring misses a creator saying your name out loud — only transcripts catch it. That means:
Most tools only scan captions and hashtags — but on TikTok, your brand name lives in the audio. Octolens transcribes the video itself, so a creator saying your name mid-review gets caught even when the caption never mentions you.
Younger buyers search TikTok for product recommendations before Google. The videos that rank for your category are shaping purchase decisions right now — whether you know those videos exist or not.
A creator doesn't need to tag you, @ you, or link you to talk about you. A viral take on your product can run for days before you find it — and by then, the comment section has written your reputation for you.
TikTok's algorithm decides a video's fate fast. By the time a mention shows up in your Google Alerts (it won't), the moment has passed. Real-time alerts are the only way to respond while a video is still climbing.
Enter your brand, competitors, and industry terms. Octolens helps you tune each keyword so you catch TikTok videos the moment they're published.
Every video is transcribed, so keywords match even when they're only spoken aloud. AI then scores each mention for relevance, sentiment, and intent — coincidental matches are filtered out automatically.
Set up TikTok keyword alerts in under 5 minutes. Define the words and phrases you care about, and Octolens will notify you every time they appear in a TikTok video's transcript or description — while the video is still climbing.
Track your company name, product name, and common misspellings. Because Octolens transcribes videos, you catch the creator who says your name out loud in a review — even when it never appears in the caption or description.
Monitor what TikTok says about your competitors: honest reviews, pricing complaints, and "stop using X, use this instead" videos. Creators comparing tools on camera are shaping who their audience buys from.
Track the problems your product solves. "Best tool for X" and "how I do X" videos rack up views fast — knowing which ones are trending in your category tells you where the conversation is going.
Track specific features, integrations, or workflows relevant to your product. Tutorial and setup videos mention tools by name constantly — usually spoken, rarely captioned.
Transcribing every video means catching every match — including the ones that have nothing to do with you. If your brand is a common word, a spoken transcript will match it in cooking videos, vlogs, and skits all day long. Octolens uses AI to score every matching video for relevance to your business, so you only get alerted on conversations that actually matter. A coincidental word in a day-in-the-life vlog gets a low score. A creator ranking tools in your category gets flagged as high relevance.
You can configure your TikTok keyword alerts to only notify you on high-relevance matches, or include medium-relevance mentions for a broader view. Low-relevance noise is filtered out automatically.
Get keyword alerts delivered to any Slack channel in real time.
Receive daily or hourly email digests of new keyword matches.
Push alerts to any tool in your stack — CRMs, Notion, Linear, or custom apps.
Pull keyword alerts programmatically or pipe them into AI agent workflows.
A TikTok tracker, sentiment analysis, and keyword monitoring for video transcripts and descriptions — built for teams that want TikTok data in their stack, not another dashboard.
Octolens transcribes TikTok videos and monitors their descriptions — so your keywords match when they're spoken aloud, not just when a creator happens to type them. That's coverage most tools structurally can't offer.
Monitor what TikTok says about your competitors: honest reviews, switching stories, and recommendation videos in your category — so you can show up first.
Understand how TikTok feels about your brand. Every video is scored for sentiment and intent, so criticism, praise, and buying signals never blur together.
Boolean search, negative keywords, and language filters cut the noise before AI scoring even starts — so common-word brand names stay usable.
Mention volume over time, sentiment trends, and share of voice against competitors — TikTok tracking you can actually report on.
Pull structured TikTok mentions into your own workflows — one endpoint, JSON out, on every plan. Or connect your AI tools directly via our MCP server.
See your first TikTok mentions in 2 minutes
"Built on top of the Octolens API, I use Railway as a service to pipe all of the mentions to different channels. Then there's a cron job that does a daily digest for us."
"Wild AI-native onboarding experience. I literally entered zero input other than vercel.com to get my Octolens feed up and giving me mentions."
"A big part of our job is paying attention to what people are saying online - answering questions, correcting misunderstandings, and joining the conversation in real time."
"It's not about replying to everything. It's about showing up in the right conversations and doing it genuinely. Octolens helps us do that at scale."
"Developers tune out advertising, but they do talk online - and that's where our reputation is built."
$159/month
Billed annually
For growing brands
$499/month
Billed annually
For brands with communities
Custom
For viral brands
Need more mentions or keywords?
Every plan flexes with your volume: mentions beyond your plan's quota keep flowing and are billed at your plan's rate (from $0.01 per mention). Set a monthly spend cap or turn flex mentions off anytime in settings. Extra keywords from $5/month.
TikTok monitoring is the process of tracking and analyzing mentions of your brand, products, competitors, or industry keywords across TikTok videos. With 30m+ short videos published per day, creators are constantly reviewing, recommending, and comparing products — usually out loud, without tagging the brands they talk about. Without monitoring, you miss reviews shaping how buyers see you, viral criticism you could have answered, and creators recommending your competitors.
TikTok monitoring is tactical and focuses specifically on TikTok as a platform, tracking specific keywords, brand mentions, and competitor names with alerts for immediate action. Social listening is strategic and monitors conversations across multiple platforms including TikTok, Reddit, Twitter and others, analyzing broader trends, sentiment, and themes by aggregating data over time for insights.
TikTok is where younger buyers search for product recommendations before Google. Monitoring it lets you find creators already talking about your category, respond to reviews while the video is still climbing, spot viewers asking for alternatives to your competitors, and hear how real people describe your product in their own words — language you can reuse in your marketing.
We check TikTok for new videos every hour on the Pro plan. On the Scale plan, mentions arrive in real time. If you have specific requirements, contact us at hi@octolens.com.
Yes, you can monitor TikTok with Octolens without having a TikTok account because our monitoring works independently of any personal account.
Setting up a TikTok keyword alert with Octolens takes under 5 minutes. Sign up for a free trial, add the keywords you want to track (your brand name, competitor names, industry terms, or pain points), and choose where you want alerts delivered — Slack, email, webhooks, or pull them via API. Octolens will scan TikTok continuously and alert you every time your keyword appears in a video's transcript or description.
Google Alerts only tracks web pages indexed by Google — TikTok videos don't show up at all, and spoken audio is completely invisible to it. TikTok keyword alerts from Octolens track video transcripts and descriptions as videos appear, so a creator saying your name out loud triggers an alert while the video is still climbing. Octolens also adds AI relevance scoring so you only see mentions that actually matter to your business.
Yes! You can set up TikTok keyword alerts for multiple keywords at once. Track your brand name, competitor names, industry terms, pain points, or any phrase relevant to your business. Each keyword is monitored independently, and you can configure different alert settings for each one.
Octolens monitors full transcripts of TikTok videos plus their descriptions. That means your keywords match whether they're spoken aloud in the video or written in the description text.
We transcribe TikTok videos with speech-to-text, so your keywords match even when they never appear in the caption, description, or hashtags. Most TikTok mentions are spoken, not typed — a creator reviewing your product on camera rarely writes your name anywhere. Transcription is the only way to catch those mentions.
Yes! You can customize your notifications based on AI relevance scores (high, medium, low) and receive them via email, Slack, or webhook.
Yes. The same keywords can monitor Reddit, YouTube, Twitter/X, LinkedIn, Hacker News, podcasts, and more — 15+ platforms in one feed, so a TikTok review and the Reddit thread discussing it show up side by side.
Yes, you can export your TikTok monitoring data as CSV. We also provide webhook, API, and MCP server integrations for connecting with your existing tools — included on every plan.
Most listening tools only scan TikTok captions and hashtags — they can't hear a creator say your name. Octolens transcribes full videos and monitors descriptions, uses AI-powered relevance scoring to separate real conversations from coincidental matches, and delivers mentions to Slack, email, webhooks, API, or MCP. It's built for brands people talk about online.
Octolens offers a free trial for TikTok monitoring. After the trial, the pricing starts at $159/month (billed annually, or $199/month billed monthly).
Please contact us at hi@octolens.com and we will be happy to help you.
Octolens tracks mentions across 15+ platforms. Explore monitoring for:
One keyword list covers all of them — see keyword monitoring across 15+ platforms.
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