Track Every Press Mention Of Your Brand
Octolens monitors 150k+ news sources 24/7 so you never miss coverage - from major publications to niche industry blogs.
Start monitoring news
No credit card • 7-day free trial • Set up in 5 minutes
Loved by 1000+ SaaS & Developer Brands
Why Monitor News For Brand Mentions?
Thousands of articles are published every day mentioning B2B brands.
But most companies find out about press coverage days later—or never at all.
That means:
Journalists write about you, you find out days later
A publication reviews your product or mentions your company, but you miss the window to amplify, respond, or correct inaccuracies.
Negative press spreads before you can respond
Issues escalate in the media while you're completely unaware. By the time you discover it, the narrative is already set.
Competitors capture coverage you could've won
While you're blind to press opportunities, competitors get quoted, reviewed, and featured simply because they were paying attention.
Manual searching misses 90% of mentions
Google Alerts are slow and unreliable. Manually checking publications is impossible at scale. Critical coverage slips through.
Complete News Monitoring for B2B Brands
Octolens is a comprehensive news monitoring tool designed specifically for B2B teams who need to track every mention of their brand, competitors, and industry across thousands of publications.
Unlike basic news alerts, Octolens gives you:
Real-time news brand monitoring
Track brand mentions across 150,000+ news sources as they happen
Competitor news monitoring
Monitor what journalists say about your competitors
News keyword alerts
Get notified when specific keywords appear in articles
News sentiment analysis
Understand if coverage is positive, negative, or neutral
Advanced news monitoring filters
Use Boolean search and negative keywords to reduce noise
Our news monitoring software integrates with your existing workflow through Slack, webhooks, and email alerts. Whether you're doing PR monitoring, reputation management, or competitive intelligence, Octolens helps you monitor news effectively.
How News Monitoring Works
1. Define your News keywords
−Track keywords for your brand name, your competitors, or the pain points you are solving. Octolens will scan News so you never miss a mention.
brand namecompetitor namepain point
2. Let AI filter out the News noise
+3. Get alerts abouts News mentions
+
Real Results from SaaS Teams Monitoring News
“The Octolens team built one of the most impactful products I've used in the last 10 years. It fundamentally changed how we run every product team at Vercel.”
Zeb Hermann
General Manager v0, Vercel
20+
Teams monitoring community feedback
50%
Time savings
“A big part of our job is paying attention to what people are saying online - answering questions, correcting misunderstandings, and joining the conversation in real time.”
Marc Hess
Developer Advocacy Manager, Prisma
600+
Social mentions handled per week
<5 mins
Average response time
“It's not about replying to everything. It's about showing up in the right conversations and doing it genuinely. Octolens helps us do that at scale.”
Marie Martens
Co-Founder, Tally
1 hour/day
saved compared to manual search
0
Mentions missed
“Developers tune out advertising, but they do talk online - and that's where our reputation is built.”
Brian Young
Senior Growth Marketing Manager, PostHog
Real-time
Sentiment tracking by product line
All you need for News monitoring
Octolens comes with all the features you need to monitor News and other social platforms effectively.
Monitor News and other platforms relevant for SaaS
Keep a pulse on Twitter, LinkedIn, Reddit, GitHub, and many more.
Email or Slack alerts
Get notified whenever somebody mentions your keyword - either via email or Slack.
AI-powered relevance scoring
We have context on your business & score posts on their relevance to you, filtering out the noise.
Analytics & Reports
Understand and report keyword trends over time, platforms, and relevance and share them with your team.
Workflow integrations
Connect your mention data to any system via webhooks, API, and MCP server integrations.
Brand Monitoring With Fair Pricing
Pay MonthlyPay AnnuallySave up to 34%
Pro
$99/month
- Everything in Basic, and:
- ✓20,000 mentions
- ✓10 keywords
- ✓1-year data history
- ✓Hourly alerts
- ✓MCP server & Webhooks
- ✓AI relevance scoring
For growing brands like
Popular
Scale
$299/month
- Everything in Pro, and:
- ✓50,000 mentions
- ✓15 keywords
- ✓Unlimited data history
- ✓Real-time alerts
- ✓Full API access
- ✓AI summaries
For well-known brands like
Enterprise
Custom
- Everything in Scale, and:
- ✓Multiple workspaces
- ✓Unlimited mentions
- ✓Unlimited keywords
- ✓Custom AI agents
For viral brands like
News Monitoring FAQ - Everything You Need to Know
News monitoring is the process of tracking and analyzing mentions of your brand, products, competitors, or industry keywords across news publications in real-time. Without news monitoring, you miss critical coverage about your brand including press reviews and product mentions, competitor announcements and market shifts, industry trends and analyst coverage, negative press before it spreads, and opportunities to amplify positive coverage.
News monitoring is tactical and focuses specifically on news publications, blogs, and press outlets, tracking specific keywords, brand mentions, and industry coverage with real-time alerts for immediate action. Social listening is strategic and monitors conversations across social platforms like Twitter, Reddit, and LinkedIn, analyzing broader trends, sentiment, and themes by aggregating data over time for insights. Octolens provides both capabilities in one platform.
News monitoring helps you identify press coverage opportunities, manage your reputation proactively, track competitor announcements and positioning, discover journalist and analyst coverage of your space, respond quickly to negative press, and amplify positive coverage by being first to engage when it matters.
Octolens monitors over 150,000 news sources worldwide, including major publications like TechCrunch, The Verge, and Wired, industry-specific blogs and trade publications, regional and international news outlets, and tech and business press. Our comprehensive coverage ensures you never miss relevant mentions of your brand or competitors.
Most news alerts arrive within 15-30 minutes of publication. Our system continuously scans news sources and delivers alerts via your preferred channel - email, Slack, or webhook - so you can respond quickly to time-sensitive coverage.
Yes! Octolens handles all the technical complexity for you. Simply enter your keywords and we automatically monitor relevant news sources. No RSS feeds, no manual setup, no maintenance required.
Yes! You can monitor multiple keywords including your brand name, product names, competitor names, industry terms, executive names, or any other relevant keywords. Each keyword can have its own alert settings and filters.
You can monitor all types of news content including news articles, press releases, blog posts, opinion pieces, analyst reports, and industry publications. We track both headlines and full article content to ensure comprehensive coverage.
Yes! Add competitor names as keywords to track their media mentions alongside yours. Many customers use this for competitive intelligence, share of voice analysis, and identifying journalists who cover their space.
Yes, news monitoring is available on all Octolens plans. Your mention limits apply across all platforms including social media and news sources.
Yes, you can filter mentions by source type, domain authority, region, and language. This helps you focus on high-impact coverage from reputable publications and filter out low-quality sources.
Our AI analyzes sentiment for every mention, categorizing coverage as positive, negative, or neutral. You can set up alerts specifically for negative coverage, enabling you to respond quickly to potential reputation issues before they escalate.
Yes, Pro plans and above include webhook support. Send news alerts to Slack, your CRM, custom dashboards, or any system that accepts webhooks. We also provide API access and MCP server integrations for advanced workflows.
Yes, you can export your news monitoring data as CSV. We also provide webhook, API, and MCP server integrations for connecting with your existing tools and automating workflows.
Octolens offers a free 7-day trial for news monitoring. After the trial, pricing starts at $299/month for the Scale plan which includes news monitoring across all 150,000+ sources.
Google Alerts is free but unreliable—often delayed by hours or days, missing many mentions, and with no filtering options. Octolens provides real-time alerts, AI-powered relevance scoring, sentiment analysis, and integrations that Google Alerts can't match. Plus, we monitor significantly more sources with better accuracy.
Please contact us at hi@octolens.com and we will be happy to help you.