The social listening layerfor agencies

Set up keywords per client — brand, product, and competitor names — all in one account. Each client's keywords carry their own context, so AI relevance and sentiment scoring stays accurate per brand. Mentions are then routed per client: a dedicated Slack channel, an email digest, a webhook, or an API/MCP query filtered to that client's keywords. Agencies that need hard separation between accounts get a dedicated workspace per client on Enterprise.

No. Your whole roster runs through one account — one login, one subscription, one invoice. There's nothing to juggle when you onboard or offboard a client: add their keywords with their own context, point their mentions at the right channel, done. If clients should log in and see only their own data, Enterprise multi-workspace gives each one an isolated workspace — still managed and billed through your single account.

Pricing is based on mention volume, not clients or seats. Pro is $199/month ($159/month billed annually) with 15,000 mentions and 10 keywords. Scale is $599/month ($499/month annually) with 50,000 mentions and 40 keywords. Usage beyond the quota is billed automatically at $0.01–$0.013 per mention — set a monthly spend cap in settings if you want a hard ceiling. Every plan has unlimited seats — there is no per-user pricing anywhere. Because the pricing is public and flat, you can put a number in a client proposal before you've ever talked to us.

Yes. Keywords, feeds, and routing destinations can all be created over the REST API and the MCP server, so onboarding a client can be a signup-triggered script instead of a manual checklist — useful if you're building a client-facing product on top of Octolens and expect signups you don't want to hand-provision. For agencies on Enterprise multi-workspace, our team sets up per-client workspace provisioning with you.

Whatever cadence your workflow needs. Webhooks push mentions as they're found, Slack and email digests run on your schedule, and the API lets you pull batches daily, weekly, or every fifteen days if that's all your reporting requires. Real-time refresh comes with Scale; Pro refreshes hourly.

Yes. The REST API returns structured JSON — mention text, platform, sentiment, relevance score, tags, and URL — that you can pull into your own report templates, dashboards, or client portals. Webhooks push the same data in real time. Nothing forces your clients into the Octolens UI or branding.

Every plan includes unlimited seats, so you can invite client contacts to see their mentions alongside your team. If clients should never see each other's data, Enterprise multi-workspace gives each client an isolated workspace with its own permissions.

AI engines form their picture of a brand from Reddit threads, reviews, news, and community posts. Octolens maps where a client is mentioned — and where they're absent — across those source platforms, which is the input data for GEO strategy and content plans. To measure how AI assistants actually answer questions about a client, pair it with a dedicated AI-answer tracker; the two work well together.

Reddit, Twitter/X, LinkedIn, Hacker News, GitHub, YouTube, TikTok, Bluesky, DEV, Product Hunt, Stack Overflow, Medium, podcasts, newsletters, and news — all through the same endpoint, all pre-scored for relevance and sentiment. News means online news publications, not TV or radio transcripts.

Not today, and we'd rather tell you that plainly than dodge it. Meta doesn't offer a compliant API for third-party keyword listening, so tools claiming Instagram or Facebook coverage are typically scraping — which breaks without warning and puts your client work at risk. Octolens focuses on the open platforms where public conversation actually happens: Reddit, X, LinkedIn, YouTube, TikTok, Hacker News, news, podcasts, and ten more. If reliable Meta coverage becomes possible, it's at the top of our list.

Each new keyword gets a short backfill — roughly the previous week on most platforms — and collects continuously from there. Octolens isn't a historical archive: if a post went up a month before you started tracking, we can't retroactively pull it. The practical move agencies make is to add keywords the day a client signs, so the archive builds from day one.

The mention stays in Octolens. Text, author, platform, sentiment, and timestamp are stored at collection time, so your reporting and share-of-voice numbers don't quietly lose data. The link to the original may stop resolving if the author deleted the post.

Brandwatch contracts run around $50k/year and Meltwater around $25k/year (Vendr medians, July 2026), both with sales cycles and annual minimums — and API access as an enterprise add-on. Octolens starts at $159/month (billed annually) self-serve, with unlimited seats and API, MCP, and webhooks on every plan. The trade-off is honest: legacy suites bundle PR databases and consumer-brand panels we don't have. If your clients are B2B and tech brands, we cover where their audiences actually talk.

No. Keyword setup, feeds, Slack and email routing are all no-code — most agencies start there. The API, MCP server, and webhooks are for when you want mention data inside your own reports, automations, and agents. Start with routing, add workflows when you're ready.