Social Listening Blog
Social listening insights, workflows, customer stories, and news from Octolens team
Brand Monitoring in 2026: B2B Brands Built in Public
How to track meaningful brand signals, avoid alert fatigue, and respond in time.
13 Best Brand Monitoring Tools in 2026 (Free & Paid)
An honest comparison of 13 brand monitoring tools — verified pricing, G2 ratings, real user quotes, and which one fits your team.
A B2B Founder’s Guide to Social Listening in 2026
Discover how B2B SaaS founders can leverage social listening and brand monitoring to uncover leads, safeguard their brand, and stay ahead in 2026.
How Tally Turns Community Conversations Into Compounding Growth
Learn how the bootstrapped form builder Tally used community conversations as a core ingredient to reach $4M in ARR.
How Vercel Listens to Developers at Scale
Learn how teams across Vercel use Octolens to capture user feedback, detect incidents early, and build a thriving developer community.
How Juicebox Saves 10+ Hours a Week on User Feedback
Learn how Juicebox uses Octolens to surface candid brand mentions and engages faster across LinkedIn, Reddit and beyond.
How PostHog Keeps a Pulse on Brand Perception and Product Sentiment
Learn how PostHog uses Octolens to create real‑time feedback loops, product‑level insight, and measurable brand moments (e.g. for billboard campaigns).
How Prisma Responds To 600 Mentions Per Week In Under 5 Minutes
Learn how Prisma uses Octolens to monitor 600+ weekly mentions, cut noise, and respond in minutes—protecting brand reputation and launching new products faster.
Competitor Social Media Monitoring: The Insider's Guide
How to track competitors on social media without wasting time on vanity metrics.
$200k in 60 Days: An Honest AppSumo Select Review (2024)
My reflections and learnings from selling Octolens through AppSumo Select as a Lifetime Deal (LTD)