Monitor Newsletter and other platforms relevant for SaaS
Keep a pulse on Twitter, LinkedIn, Reddit, GitHub, and many more.
AI Newsletter Monitoring
Newsletter Monitoring Made Easy
Get real-time alerts whenever your brand, your competitors, or any other keyword is mentioned in a newsletter.
Start monitoring newsletters
No credit card required
Loved by 1000+ SaaS & Developer Brands
Why you should monitor Newsletters
⭐
Manage reputation
Quickly detect and address mentions before issues escalate, ensuring a strong brand image.
🔍
Gather customer insights
Understand customer sentiment and trends to improve your product and service strategies.
📊
Track competitors
Stay informed about industry trends and competitor activities to maintain your edge.
📣
Create content opportunities
Amplify success stories and engage your audience with resonating marketing content.
How Newsletter Monitoring Works
1. Define your Newsletter keywords
−Track keywords for your brand name, your competitors, or the pain points you are solving. Octolens will scan Newsletter so you never miss a mention.
brand namecompetitor namepain point
2. Let AI filter out the Newsletter noise
+3. Get alerts abouts Newsletter mentions
+
All you need for Newsletter monitoring
Octolens comes with all the features you need to monitor Newsletter and other social platforms effectively.
Email or Slack alerts
Get notified whenever somebody mentions your keyword - either via email or Slack.
AI-powered relevance scoring
We have context on your business & score posts on their relevance to you, filtering out the noise.
Analytics & Reports
Understand and report keyword trends over time, platforms, and relevance and share them with your team.
Workflow integrations
Connect your mention data to any system via webhooks, API, and MCP server integrations.
Loved by 1000s of founders, marketing, and dev-facing teams
Anna Redbond
Head of Marketing, Flagsmith
There's few tools I'd put my name to, Octolens is one of them - it's worth trying
Igor Lamos
Founder, beplus.cloud
Subscribed and already getting relevant posts. Onboarding is simple, I was able to get up & running in few minutes.
Mike Choi
Founder, South Park Commons
Great product! Super useful if you want to know what your customers/competitors are talking about your product. You could do this manually but the amount of time/brain cycles you save from this product is definitely worth it 👍
Guillermo Rauch
CEO, Vercel
Wild AI-native onboarding experience. I literally entered zero input other than `vercel.com` 🫨
Robin Guldener
Co-Founder, Nango (YC W23)
Octolens is very helpful for us to find relevant conversations in social media for our open-source product. Would not want to miss this in my toolchain anymore!
Leonard Püttmann
Developer Relations, Kern AI
At Kern AI, we use Octolens daily. It's a fantastic tool to engage with your community and find content quickly.
Matija Sosic
Co-Founder, Wasp (YC W21)
This is a really helpful tool for every community builder!
Alex Harris
Founder, Adadot
Here at Adadot we have a daily power-hour during which we use Octolens to surface any community content with commenting on or sharing. Great tool!
Hakim Elakhrass
Co-founder, NannyML
All of our content writers also use Octolens to find relevant mentions to comment on.
Felix Magedanz
Founder, Hanko
A happy customer since day 1. Octolens helps us keep up with the chatter on all relevant platforms.
David Paffenholz
CEO & Co-Founder, Juicebox (YC S22)
Octolens is part of my daily routine. I save hours a week checking socials for important conversations about PeopleGPT.
Mahmoud Mabrouk
Co-founder, Agenta
I've been using Octolens for a couple of months, and it is really helpful. The AI feature to filter the mentions to the ones relevant to you is very useful and spares me lots of times looking into hundreds of irrelevant posts.
George Novik
Founder, Zerocoder
Octolens is a game changer for DevTool companies! It's great to see a tool that prioritizes genuine engagement over traditional marketing tactics.
Johannes Hötter
Co-Founder, Kern AI
Octolens allows us to find relevant discussions outside of our own spectrum. It's literally scanning all relevant platforms, and then suggesting where we need to engage with developers to have a high chance to attract new engaged users.
Brand Monitoring With Fair Pricing
Pay MonthlyPay AnnuallySave up to 34%
Pro
$99/month
- Everything in Basic, and:
- ✓20,000 mentions
- ✓10 keywords
- ✓1-year data history
- ✓Hourly alerts
- ✓MCP server & Webhooks
- ✓AI relevance scoring
For growing brands like
Popular
Scale
$299/month
- Everything in Pro, and:
- ✓50,000 mentions
- ✓15 keywords
- ✓Unlimited data history
- ✓Real-time alerts
- ✓Full API access
- ✓AI summaries
For well-known brands like
Enterprise
Custom
- Everything in Scale, and:
- ✓Multiple workspaces
- ✓Unlimited mentions
- ✓Unlimited keywords
- ✓Custom AI agents
For viral brands like
Newsletter monitoring - FAQ
Newsletter monitoring involves tracking and analyzing mentions of your brand, products, or relevant keywords within newsletters. It's a form of social listening that helps you capture feedback and trends appearing in curated email content.
Octolens monitors several hundred newsletters that are relevant for B2B SaaS. We're constantly adding new newsletters, and aim to cover any relevant publication. If you would like to monitor a specific newsletter, send us a short email to hi@octolens.com and we will add it for you.
The process uses automated tools to scan newsletter content for specific keywords or phrases. When a match is found, you receive alerts or reports summarizing the context and sentiment of the mention, making it easier to take action quickly.
Newsletter monitoring provides real-time insights into customer sentiment, helps manage your brand reputation, uncovers marketing opportunities, and gathers competitive intelligence—all crucial for making informed business decisions.
By promptly detecting both positive and negative mentions, you can engage with your audience to amplify good feedback or address concerns before they escalate. This proactive approach ensures your brand image remains intact.
Yes. It can reveal trends and topics that resonate with your target audience, inform content creation, and even highlight successful case studies that you can leverage in your marketing campaigns.
While social media monitoring focuses on public posts on platforms like Twitter or Facebook, newsletter monitoring targets curated content that may offer deeper insights. Newsletters often have dedicated audiences and can provide context that isn't always visible on social media.
Start with your brand name, product names, and industry-specific terms. You might also consider tracking competitors' names and general sentiment indicators like "issue" or "innovation" to capture a broader picture of your market positioning.
Sign up to Octolens and follow the onboarding steps.
Absolutely. While costs vary by tool and scale, the ROI comes from improved customer engagement, early detection of potential issues, actionable insights for product development, and more effective marketing strategies—all of which can significantly impact your bottom line.