Social Listening Blog
Social listening insights, workflows, customer stories, and news from Octolens team
Brand Monitoring in 2026: B2B Brands Built in Public
How to track meaningful brand signals, avoid alert fatigue, and respond in time.
11 Best Brand Monitoring Tools in 2026
An honest comparison of 11 brand monitoring tools — what works, what doesn't, and which is right for your team.
A B2B Founder’s Guide to Social Listening in 2026
Discover how B2B SaaS founders can leverage social listening and brand monitoring to uncover leads, safeguard their brand, and stay ahead in 2026.
Competitor Social Media Monitoring: The Insider's Guide
How to track competitors on social media without wasting time on vanity metrics.
$200k in 60 days: Honest Review of AppSumo Select for my AI B2B SaaS Product (2024)
My reflections and learnings from selling Octolens through AppSumo Select as a Lifetime Deal (LTD)
5 Reasons Why Google Alerts Is Not Working
Learn about the 5 most common reasons why Google Alerts is not working - and what you can do about it.
The Best Mention.com Alternative in 2025
Mention is a popular tool for brand monitoring and social media management. Learn how it compares to Octolens, the AI-powered social listening tool for B2B.
The Best Syften Alternative in 2026
Syften works for small indie projects, but it falls short once you scale. See how Octolens compares.
The Best Google Alerts Alternative in 2026
Google Alerts is free but limited. Here's how Octolens compares for B2B companies that need real-time social listening.