Social Listening Blog
Social listening insights, workflows, customer stories, and news from Octolens team
21 Best Social Listening Tools in 2026 (Compared)
We compared 21 social listening tools side by side — G2 ratings, real pricing, platform coverage, and what actual users say about each one.
How to Track Social Signals Across the Internet (Not Just LinkedIn)
LinkedIn isn't the only place your buyers talk. Here's how GTM teams find buying intent across the full internet.
Get Social Listening Alerts in Discord with Val Town
Use Octolens webhooks and a free Val Town function to pipe brand mentions into Discord automatically.
13 Best Social Media APIs for Developers in 2026
Auth headaches, rate limits, pricing walls, and which APIs are actually worth integrating.
How Developer Marketing Teams Create Original Content With AI
Developers spot AI-generated fluff instantly. Here's how dev tool companies use real community data — from Reddit, Hacker News, and GitHub — to fuel AI content creation that actually resonates.
Reddit API Pricing in 2026: Complete Breakdown
Free tier limits, commercial costs, approval timelines, and why most teams choose an aggregation API instead.
How AI Agents Access Social Data Without Getting Blocked
AI agents need social data, but most APIs block them. Here's how to connect your agent to real-time mentions across Reddit, X, LinkedIn and more.
12 Best Social Media Search Engines in 2026 (Compared)
Find posts, people, and conversations across every social platform — without scrolling through each one manually.
Brand Monitoring in 2026: B2B Brands Built in Public
How to track meaningful brand signals, avoid alert fatigue, and respond in time.
Best Brand Monitoring Tools in 2026 (Free Stack + Paid Compared)
An honest comparison of 13 brand monitoring tools — verified pricing, G2 ratings, real user quotes, and which one fits your team.