Insights

How AI Agents Like OpenClaw Access Social Data Reliably (Without Getting Blocked)

How AI Agents OpenClaw Access Social Data

AI agents are everywhere. OpenClaw (formerly Moltbot/Clawdbot) just crossed 100k GitHub stars. The Moltiverse community on Reddit is exploding with automation workflows. Claude, ChatGPT, and custom coding agents are handling tasks that would have seemed impossible a year ago.

But there's a problem every agent developer hits: these agents need data. Specifically, they need social data: what people are saying on Reddit, Twitter/X, LinkedIn, Hacker News, and dozens of other platforms where your customers and competitors are talking.

And most of the obvious approaches don't work.

The Social Data Problem for AI Agents
What agents try (and why it fails)

Approach 1: Direct API access Twitter's API costs $42,000/month for enterprise access. Reddit restricted their API in 2023. LinkedIn will terminate your account for scraping. Most platforms are actively hostile to programmatic access.

Approach 2: Web scraping Rate limits. CAPTCHAs. IP bans. Anti-bot measures that evolve daily. Your agent might work today and break tomorrow. Building reliable scrapers is a full-time job - and platforms are winning the arms race.

Approach 3: Existing MCP servers The MCP ecosystem has Twitter servers, Reddit scrapers, and Bluesky integrations. But they're fragmented. Each one has different authentication requirements, data formats, and reliability issues. Stitching together five different MCP servers means maintaining five different failure modes.

Approach 4: "Just use web search" Search engines are great for one-off queries. They're terrible for ongoing monitoring. You can't track 50 keywords across 10 platforms with search. And by the time something is indexed, the conversation has moved on.

The Real Requirements

When you're building agents that need social data - whether for brand monitoring, competitor intelligence, lead generation, or community engagement - you need:

  1. Multi-platform coverage in a single integration
  2. Real-time or near-real-time data (not days-old search results)
  3. Structured, clean data (not raw HTML to parse)
  4. Reliability (the integration shouldn't break every week)
  5. Filtering and relevance (not drowning in noise)
  6. Legitimate data access (not violating ToS and risking shutdowns)

requirements for ai agents to interact with social data

How Octolens Solves This

Octolens is a brand monitoring tool for B2B SaaS companies. It monitors mentions across Twitter/X, Reddit, LinkedIn, Hacker News, GitHub, YouTube, newsletters, podcasts, and more.

What makes it useful for AI agents: it exposes this data through both an MCP server and a REST API. The Octolens skill is now listed in the awesome-openclaw-skills repository under Marketing & Sales—alongside 700+ other community-built skills.

From the listing:

octolens - Brand mention tracking across Twitter, Reddit, GitHub, LinkedIn with sentiment analysis.

Installing the Octolens Skill

For OpenClaw users, the fastest way to get started is via ClawdHub:

npx clawdhub@latest install octolens

Or manually copy the skill to your skills folder:

  • Global: ~/.openclaw/skills/
  • Workspace: <project>/skills/
The MCP Integration

If you're using OpenClaw, Claude Desktop, or any MCP-compatible agent framework, you can connect Octolens MCP directly. Here's what the setup looks like in your MCP configuration:

{
  "mcpServers": {
    "octolens": {
      "url": "https://app.octolens.com/api/mcp/sse?token=YOUR_API_TOKEN"
    }
  }
}

Once connected, your agent can query mentions with natural language:

The MCP server exposes these capabilities:

get_filters - Returns available keywords, saved views, tags, sources, and sentiment values. Your agent calls this first to understand what's available.

get_mentions - Fetches mentions with optional filters. Supports filtering by:

  • Source platform (twitter, reddit, linkedin, hackernews, etc.)
  • Sentiment (positive, neutral, negative)
  • Tags (competitor_mention, buy_intent, user_feedback, bug_report, etc.)
  • Keywords (by ID)
  • Date ranges
  • X/Twitter follower counts
  • Engagement status

The REST API

For agents that don't use MCP, or when you need more control, the REST API provides the same data:


curl -X GET "https://app.octolens.com/api/mentions" \
  -H "Authorization: Bearer YOUR_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "filters": {
      "source": ["reddit", "twitter"],
      "sentiment": ["negative"],
      "startDate": "2026-01-01T00:00:00Z"
    },
    "limit": 100
  }'

Responses include structured data for each mention:

{
  "mentions": [
    {
      "id": "123456",
      "source": "reddit",
      "title": "Alternatives to Brand24?",
      "content": "Looking for something that actually works for monitoring...",
      "url": "https://reddit.com/r/SaaS/comments/...",
      "author": "username",
      "sentiment": "negative",
      "tags": ["competitor_mention", "buy_intent"],
      "publishedAt": "2026-02-01T14:30:00Z",
      "engagement": {
        "likes": 45,
        "comments": 23
      }
    }
  ],
  "nextCursor": "abc123"
}
Real-World Agent Use Cases

The Moltiverse community has been sharing workflows that combine Octolens with other skills. Here are patterns that work:

1. Automated Competitive Intelligence

Set up an agent workflow that:

  • Queries Octolens every hour for mentions tagged competitor_mention
  • Filters for negative sentiment
  • Summarizes key complaints into a weekly digest
  • Pushes insights to Notion or your wiki

Pair with the notion or obsidian skill for automatic knowledge base updates.

2. Proactive Customer Support

Build an agent that:

  • Monitors mentions of your brand across all platforms
  • Flags bug reports and negative feedback in real-time
  • Auto-drafts responses for human review
  • Logs issues in your support system

Combine with linear or jira skills for automatic issue creation.

3. Lead Generation Automation

Create a workflow that:

  • Tracks buy_intent tagged mentions
  • Identifies users asking about your product category
  • Enriches with follower count and engagement data
  • Queues high-value prospects for sales outreach

Stack with apollo or hubspot skills for CRM integration.

4. Content Research Assistant

Use an agent to:

  • Pull trending discussions in your space
  • Analyze what topics generate engagement
  • Suggest content ideas based on community conversations
  • Track how content performs after publication

Works well with the marketing-skills bundle for end-to-end content workflows.

Why Not Just Build Your Own?

You could. Here's what you'd need:

  • API access or scraping infrastructure for 10+ platforms
  • Rate limit management and retry logic
  • Data normalization across different formats
  • Relevance filtering (most mentions are noise)
  • Sentiment analysis
  • Storage and retrieval
  • Ongoing maintenance as platforms change

Octolens handles all of this. You get a single endpoint that returns clean, filtered, relevant data from across the social web.

For teams building AI agents, this is the difference between spending weeks on data infrastructure and shipping in an afternoon.

Getting Started
For OpenClaw Users
  1. Install the skill via ClawdHub: npx clawdhub@latest install octolens
  2. Get your Octolens API token: Octolens App → Settings → API (7-day free trial available)
  3. Add your keywords - brand names, competitor names, or topic keywords
  4. Start asking - "Show me mentions of [brand] from the last 24 hours"
For Other Agent Frameworks

If you're building with Claude Desktop, Cursor, or any MCP-compatible framework:

  1. Sign up for Octolens
  2. Get your API token from Settings → API
  3. Add the MCP endpoint to your configuration:
{
     "mcpServers": {
       "octolens": {
         "url": "https://app.octolens.com/api/mcp/sse?token=YOUR_API_TOKEN"
       }
     }
   }
For REST API Users

If you need direct API access for custom integrations:

curl -X GET "https://app.octolens.com/api/mentions" \

-H "Authorization: Bearer YOUR_API_TOKEN" \

-H "Content-Type: application/json"

The Bottom Line

AI agents are only as useful as the data they can access. Social platforms are locking down. Scrapers are unreliable. Search isn't real-time.

Tools like Octolens provide a legitimate, reliable way to pipe social data into your agents—whether you're building on OpenClaw, Claude, or your own custom stack. The skill is already listed in awesome-openclaw-skills and works out of the box with the broader MCP ecosystem.

The agents that win are the ones that can see what's happening in real-time. Social monitoring is a prerequisite, not a nice-to-have.

Building something with Octolens? We'd love to hear about it and feature your use case. Reach out at hi@octolens.com or find us on Twitter @octolens.