Social Listening Blog
Social listening insights, workflows, customer stories, and news from Octolens team
Brand Monitoring in 2026: B2B Brands Built in Public
How to track meaningful brand signals, avoid alert fatigue, and respond in time.
Best Brand Monitoring Tools in 2026 (Free Stack + Paid Compared)
An honest comparison of 13 brand monitoring tools — verified pricing, G2 ratings, real user quotes, and which one fits your team.
What Is Social Listening? A B2B Founder’s Guide (2026)
Social listening means tracking what people say in public about your brand, your competitors, and the problems you solve. Here's how to do it as a founder.
Competitor Social Media Monitoring: The Insider's Guide
How to track competitors on social media without wasting time on vanity metrics.
$200k in 60 Days: An Honest AppSumo Select Review (2024)
My reflections and learnings from selling Octolens through AppSumo Select as a Lifetime Deal (LTD)
5 Reasons Why Google Alerts Is Not Working
Learn about the 5 most common reasons why Google Alerts is not working - and what you can do about it.
The Best Syften Alternative in 2026
Syften works for small indie projects, but it falls short once you scale. See how Octolens compares.