Social Listening Blog
Guides, workflows and customer stories from the Octolens team.
Brand Monitoring in 2026: B2B Brands Built in Public
How to track meaningful brand signals, avoid alert fatigue, and respond in time.
Insights · Jan 13, 2026
Best Brand Monitoring Tools in 2026 (Free Stack + Paid Compared)
An honest comparison of 13 brand monitoring tools — verified pricing, G2 ratings, real user quotes, and which one fits your team.
Insights · Jan 7, 2026
What Is Social Listening? A B2B Founder’s Guide (2026)
Social listening means tracking what people say in public about your brand, your competitors, and the problems you solve. Here's how to do it as a founder.
Insights · Jan 5, 2026
Competitor Social Media Monitoring: The Insider's Guide
How to track competitors on social media without wasting time on vanity metrics.
Insights · Jun 14, 2025
$200k in 60 Days: An Honest AppSumo Select Review (2024)
My reflections and learnings from selling Octolens through AppSumo Select as a Lifetime Deal (LTD)
Insights · Dec 12, 2024
5 Reasons Why Google Alerts Is Not Working
Learn about the 5 most common reasons why Google Alerts is not working - and what you can do about it.
Insights · Aug 5, 2024