Social Listening Blog
Social listening insights, workflows, customer stories, and news from Octolens team
Brand Reputation Monitoring in 2026: The Complete Guide
How to track what people — and AI models — actually say about your brand, measure it, and catch problems while you can still fix them.
Meltwater Pricing in 2026: What It Actually Costs (Real Contract Data)
Meltwater won't publish prices, so we did the digging: real contract data, a public government rate card, user-reported costs, and the contract terms that catch teams off guard.
23 Best Competitor Monitoring Tools in 2026 (By Category)
Competitor monitoring is seven different jobs, not one. Here's the best tools for each — with G2 ratings, real prices, and real user quotes.
How to Get Your Brand Mentioned in ChatGPT (and Every Other AI Assistant)
AI assistants recommend the brands the internet talks about. Here's the full system: money prompts, citable pages, and earned mentions - with the exact workflows.
12 Best Social Media Monitoring Tools in 2026 (Free & Paid)
We compared 12 social media monitoring tools on alert speed, platform coverage, noise filtering, and real pricing — plus the free options that actually work.
21 Best Social Listening Tools in 2026 (Compared)
We compared 21 social listening tools side by side — G2 ratings, real pricing, platform coverage, and what actual users say about each one.
How to Track Social Signals Across the Internet (Not Just LinkedIn)
LinkedIn isn't the only place your buyers talk. Here's how GTM teams find buying intent across the full internet.
Get Social Listening Alerts in Discord with Val Town
Use Octolens webhooks and a free Val Town function to pipe brand mentions into Discord automatically.
11 Best Social Media APIs for Developers in 2026
Auth headaches, rate limits, pricing walls, and which APIs are actually worth integrating.
How Developer Marketing Teams Create Original Content With AI
Developers spot AI-generated fluff instantly. Here's how dev tool companies use real community data — from Reddit, Hacker News, and GitHub — to fuel AI content creation that actually resonates.