Conversation
Rank Checker

What is Conversation Rank (CR)?

Conversation Rank (CR) is a score that measures how often and how meaningfully your brand appears on Reddit. Think of it as Domain Rating (DR) for the AI age. Instead of backlinks, CR tracks how often real people bring up your brand when they talk about tools, compare products, or share advice.

Why Conversation Rank matters

Reddit plays a central role in AI search and product discovery. When users mention your brand in trusted subreddits, it boosts visibility not just in the Reddit community but also in platforms that use Reddit data to rank and recommend tools.

A high Conversation Rank means you're part of the conversation - a low or missing means you might be getting overlooked by tools like ChatGPT, Perplexity, and Gemini.

Here are some astonishing facts about Reddit:

• •Reddit is the source for 6% of all AI citations [Profound]
• •Reddit Is the 2nd Most-Cited Source in Google AI Overviews [Business Insider]
• •Between 2023 and 2024 Reddit has had a 1,328% increase in Google search visibility [Amsive]
• •As of 2024, Reddit had 1.2 billion monthly active users [Statista]

Reddit's growing influence: From 1.1% to 5.9% of ChatGPT citationsSource: Profound

How Conversation Rank is calculated

Conversation Rank is calculated based on the following factors:

• •Mention Volume: How often a brand is mentioned across Reddit (higher volume = CR ↑)
• •Unique Subreddits: In how many unique subreddits the mentions are happening (more unique subreddits = CR ↑)
• •Recency: How recent your mentions happened (more recent = CR ↑)

The score is normalized across all tracked brands, so you understand how your brand is performing relatively to others.

For now, Octolens calculates Conversation Rank for all customers as well as over 300,000 brands from the tech industry. By focusing on tech, we can build a highly accurate model for tracking brand visibility, sentiment, and influence before expanding to other verticals.