Write copy in real customer language

Set it up

https://app.octolens.com/api/mcp/v2

Run the playbook below once. Brand: "{BRAND_NAME}". Page to rewrite: {PAGE_URL}.

What it does

• ✓Reads the page you want to rewrite and notes its current claims
• ✓Pulls six months of high-relevance mentions, minus your own company's posts
• ✓Extracts the nouns, verbs, and recurring phrases customers actually use — verbatim
• ✓Shows where your page's language diverges from your customers' language
• ✓Rewrites headlines, subheadlines, and value props using only customer vocabulary
• ✓Backs every line with the real quotes it was built from

Mentions come from every platform Octolens monitors:RedditX (Twitter)LinkedInHacker NewsGitHubYouTubeBlueskyStack OverflowTikTokDEV.toNewsNewslettersPodcastsWeb

Delivers: Headline, subheadline, and value-prop options written in your customers' own words — each traceable to real quotes with source links.

Inputs

How your agent runs it

1. 1

   Read the current page — The agent fetches the page and notes the headline, subheadline, and claims.

   web_fetch
2. 2

   Load brand context — Grabs your workspace profile and confirms the brand keyword.

   get_workspacelist_keywords
3. 3

   Pull real mentions — Fetches up to 200 high-relevance mentions from six months, excluding your own company's posts.

   list_mentions
4. 4

   Extract the vocabulary — Collects verbatim nouns, verbs, solved problems, and phrases that recur across 3+ independent mentions, clustered into themes.

5. 5

   Find the divergence — Maps where the page's marketing language and the customers' actual language don't match.

6. 6

   Rewrite with receipts — Produces headline, subheadline, and bullet options built only from customer vocabulary — each annotated with its evidence quotes.

Tools used

• get_workspaceOctolens MCPLoad the company profile used to exclude own-company posts
• list_keywordsOctolens MCPConfirm the brand keyword and get its ID
• list_mentionsOctolens MCPFetch six months of high-relevance mentions
• web_fetchYour MCP clientRead the page being rewritten (built into most MCP clients)

All 23 Octolens MCP tools are documented on the MCP page and in the docs.

The full playbook

Replace the placeholders, then paste this into your agent.

Do the following once:

1. Read the page to rewrite: fetch {PAGE_URL} and note its current headline,
   subheadline, and main claims.

2. Call get_workspace to load the company profile, then call list_keywords to
   confirm "{BRAND_NAME}" is tracked and get its keyword ID.

3. Call list_mentions to fetch up to 200 mentions of "{BRAND_NAME}" from the
   last 6 months with relevance: High. Include positive and neutral sentiment.
   Skip mentions authored by the company or its employees (use the workspace
   profile to spot them).

4. Extract the customer vocabulary. Go through the mentions and collect,
   verbatim:
   - the nouns customers use for the product and its category
   - the verbs they use for what it does for them
   - the problems they say it solved, in their words
   - recurring phrases that appear in 3+ independent mentions
   Cluster these into themes. For each theme, keep 2–3 exact quotes as
   evidence with source URLs.

5. Compare against the current page. List the places where the page's
   language and the customers' language diverge — where the page says
   "leverage synergies" and customers say "it just tells me when someone
   complains".

6. Rewrite using only customer vocabulary:
   - 3 headline options (max 10 words each)
   - 2 subheadline options (max 25 words each)
   - 3 short value-prop bullets
   Every line must trace to the extracted vocabulary. No marketing words
   that never appear in real mentions.

7. Post the result in chat:
   - The vocabulary themes, each with its evidence quotes and links
   - The divergence list from step 5
   - The rewritten options from step 6, each annotated with which quotes
     it's built from
Do not edit any files or publish anything. This is input for a human
copywriter, not a deploy.