How Prisma Responds To 600 Mentions Per Week In Under 5 Minutes
Learn how Prisma uses Octolens to monitor 600+ weekly mentions, cut noise, and respond in minutes—protecting brand reputation and launching new products faster.
Prisma makes working with databases easy, especially for applications that need to scale and handle complex data relationships.
Prisma Postgres is a fully managed database and is deeply integrated with their popular ORM. Fast growing companies like dub, LUSH, Rapha, and Grover all rely on Prisma.
Company info (June 2025):
- Size: 40-50 employees
- Funding: $40M Series B
- Headquarter: Berlin, Remote
For this case study, we interviewed Marc Hess, who is Manager of Developer Advocacy at Prisma. We go over how he and his team can handle on average 600 community mentions across platforms a week, with response times within minutes, and much more.
Prisma is known for their great developer experience. In part, because of this, they’ve been able to grow through a thriving and active community that shares their experience with others.
With that growth, listening and staying on top of all relevant conversations about Prisma had become more complex over time.
To add to the complexity, the term “Prisma” is often used in other contexts and businesses (e.g., Prisma Health). Making it near impossible to stay on top of mentions manually.
Marc Hess who leads developer advocacy explains, “we’re the engineers that teach the community how to do things. A big part of our job is paying attention to what people are saying online - answering questions, correcting misunderstandings, and joining the conversation in real time.”
Misinformation spreads quickly, support questions pop up on unexpected channels, and attention is hard-won.
That’s why Prisma was on the hunt for a social listening tool.
Before switching to Octolens, the Prisma team used a complex sales suite that included basic social listening alerts.
“We weren’t using any of their advanced features,” Marc explained. “The alerting system was hard to configure, and we were flooded with irrelevant noise - every mention of ‘Prisma,’ even things out of context. It just wasn't filtering the way we needed.”
So the team started looking for a tool built specifically for social listening - something lightweight, responsive, and configurable to their needs.
Unlike other tools that felt bloated or slow to evolve, Octolens gave the Prisma team a fast feedback loop and the flexibility to tune their setup the way they needed.
They now handle over 600 community mentions a week across platforms and typically respond within 5 minutes—a massive improvement from their previous manual workflow that required 5–10 minutes of searching multiple times a day over different platforms.
Octolens’ AI-assessments helped weed out a lot of the noise surrounding the keyword Prisma.
Example of an important post, “Prisma” is used in the right context, and Octolens categorizes it further:
Example of noise that Octolens marks as “low relevance”:
“Another reason we picked Octolens was how responsive the team was,” Marc said. “We had ideas, and you just built them. Or helped us set them up. That goes so far.”
Marc and his team now uses Octolens every day.
At Prisma, Developer Advocacy is on the frontlines of social listening.
Their Octolens setup is a finely tuned engine:
Start wide: They began with broad keyword feeds using Octolens' default tags.
Exclude noise: Through testing, they’ve also been able to add more exclusion filters via negative keywords to remove even more irrelevant chatter.
Refine feeds: They narrowed things down to four or five core tags that matter most..
Team triage: In Slack, they use emoji reactions to mark alerts: ❌ = ignore, ✅ = someone’s replying. A team of seven monitors and responds in real time.
From Misinformation to Market Awareness
The biggest value? Reclaiming the narrative.
“Once you reach a certain size, there’s the risk of misinformation out there. People may post things like ‘Prisma is slow,’ but it’s based on outdated info or hearsay,” Marc said. “With Octolens, we can jump in, respond with the facts, and over time, that really shifts public perception.”
That proactive presence is now paying off.
“We’re even seeing people outside the company defend Prisma. They’ll say, ‘Actually, that’s not true - check this benchmark.’ That’s the long-term impact of showing up consistently.”
One of the coolest ways Prisma has been using Octolens is to help spread the word about their newer products.
Their ORM is extremely well-known, but some of their other products like their database product, Prisma Postgres, less so.
Octolens helps the team introduce it organically into conversations where people are discussing other databases - or Prisma’s ORM without knowing the company now offers a hosted solution.
“If we see someone talking about using Prisma with another database, we’ll jump in and say: ‘Hey, we now offer our own database too.’ That kind of visibility is key, and over time, it has a real impact on adoption and revenue.”
How do they do this? Next to tracking their brand name, they also add in keywords around databases, as well as some of their competitors.
To summarize, here is how Octolens helps Prisma:
Response speed: From hours to <5 minutes
Brand Perception: Stop misinformation before it spreads
Time saved: No more manual platform searches
Community mentions handled: ~600/week
- Product visibility: Boosted awareness for Prisma Postgres
Octolens has become part of Prisma’s daily workflow. It saves the team time, helps them steer the conversation, and even supports the launch of new products.
“It lets us focus on what matters, not just drown in mentions,” said Marc. “And having that ability to ping someone, get help, or iterate together - that’s been the difference.”
Octolens monitors your brand in real-time. Receive AI-vetted alerts for keyword mentions and growth opportunities so you can act fast and stay ahead of your competition. Get started for free or book a demo to see how Octolens can help you stay on top of the conversations that matter.