Turn mentions into Attio records
Someone posts “looking for an alternative to [your competitor]” — and a few minutes later there's an enriched record and a deal in your Attio pipeline, with the original thread linked and ready for outreach. Running in production with Octolens customers today.
Live in production • Buy & switch intent • Thread linked on every dealPipeline from public conversations
Intent detection built in
AI tags surface buy intent and switching signals across 15+ platforms — the conversations that are pipeline, not just mentions.
Records created automatically
Qualified signals become Attio people and company records without anyone copy-pasting from a Reddit thread.
Deals with receipts
Each deal carries the original post URL, so whoever picks it up reads the prospect's own words before reaching out.
Agent-ready workflow
Pair it with an AI agent via MCP to qualify against your ICP, enrich contacts, and draft the opener — our CRM-deals agent skill is the ready-made recipe.
How the Attio integration works
Install once; from then on the pipeline fills itself.
Install Octolens from the Attio app directory
Find Octolens in Attio's app directory and install it into your Attio workspace.
Connect your Octolens workspace
Sign in with your Octolens account and authorize the connection — no API keys to manage.
Choose which signals become records
Point the integration at the feeds that matter for pipeline: buy-intent tags, competitor mentions, switching language.
Work the deals in Attio
New signals arrive as records and deals with the source thread linked — triage, assign, and reach out from the pipeline you already run.
Frequently asked questions
The mention itself (author, platform, text, URL) plus Octolens's AI assessment — relevance, sentiment, and tags like buy_intent or competitor_mention. Your Attio data stays in Attio; the integration writes records and deals, it doesn't read your CRM.
No — the Attio integration is native. For other tools, webhooks cover the same job: many teams pipe mentions into HubSpot, Salesforce, or their own systems that way.
Yes — that's how the production workflow runs at its best: an agent watches the mention stream via MCP, qualifies against your ICP, enriches the contact, and creates the Attio record and deal with a drafted opener. See the “turn mentions into CRM deals” agent skill for the full playbook.
Attio is the first native CRM integration. Any CRM with an API works through webhooks or an agent with MCP access — and more native integrations are coming.
Data access — integrations, API, webhooks, MCP — is included on every Octolens plan. If you're paying us anything, you own your data.
Related: Turn mentions into CRM deals (agent skill) · Competitor monitoring · Webhooks
Connect Attio in minutes
Data access — API, webhooks, MCP, and integrations — is included on every plan.
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