Share of Voice Calculator
See how your brand compares to competitors in online conversations. Enter your brand and competitors below to get a free report sent to your email.
We analyze mentions across Reddit, Twitter/X, LinkedIn, Hacker News, and more to calculate your share of voice over the past 7 days.
What is Share of Voice?
Share of voice (SOV) is a marketing metric that measures your brand's visibility in online conversations relative to your competitors. Originally used in advertising to measure ad spend share, SOV now encompasses all brand mentions across social media, forums, news, and developer communities.
For B2B SaaS companies, share of voice is especially valuable because it captures organic conversations happening on platforms like Reddit, Twitter/X, LinkedIn, and Hacker News — where developers and decision-makers discuss tools and recommend solutions.
How We Calculate Share of Voice
Our calculator scans 13+ platforms over the past 7 days, counting every public mention of your brand and your competitors. The formula is straightforward:
SOV = (Your brand mentions / Total mentions across all brands) × 100
We analyze mentions across Reddit, Twitter/X, LinkedIn, YouTube, GitHub, Hacker News, Stack Overflow, DEV.to, Bluesky, podcasts, newsletters, TikTok, and news sites. This comprehensive coverage ensures you're measuring visibility where it actually matters for B2B brands — not just mainstream social media.
Why Share of Voice Matters for B2B SaaS
Research by Binet and Field demonstrates that brands with a share of voice exceeding their share of market tend to grow. The reverse is also true — brands that underinvest in visibility relative to their market position tend to lose share over time.
For SaaS companies, SOV is a leading indicator of pipeline health. When developers discuss your product on Reddit or Hacker News, when founders recommend you on Twitter, when your brand appears in "best tools" threads — that organic visibility compounds into signups, trials, and revenue. Tracking your SOV lets you spot trends before they show up in your revenue dashboard.
Frequently Asked Questions
What is share of voice?
Share of voice (SOV) measures how much of the total online conversation in your market belongs to your brand compared to competitors. It's expressed as a percentage — if there are 1,000 mentions across your industry and 200 are about your brand, your SOV is 20%.
How is share of voice calculated?
We count the total number of brand mentions for your brand and each competitor across Reddit, Twitter/X, LinkedIn, Hacker News, GitHub, YouTube, and other platforms over the past 7 days. Your share of voice is your mention count divided by the total mentions across all brands entered, expressed as a percentage.
What platforms do you analyze?
We analyze mentions across 13+ platforms including Reddit, Twitter/X, LinkedIn, Hacker News, GitHub, YouTube, Stack Overflow, DEV.to, Bluesky, podcasts, newsletters, TikTok, and news sites. This gives you a comprehensive view of your online presence across the platforms where B2B conversations happen.
How often is the data updated?
The calculator analyzes mentions from the past 7 days with data refreshed regularly. For continuous share of voice tracking, Octolens Pro offers hourly monitoring with real-time alerts.
Is the calculator free?
Yes, the share of voice calculator is completely free. Enter your brand and up to 3 competitors to get a report sent to your email. No credit card required.
What's a good share of voice percentage?
A 'good' SOV depends on your market. In a market with 5 major players, 20% would be average. Research by Les Binet and Peter Field shows that brands with an SOV higher than their market share tend to grow, while those with a lower SOV tend to shrink. The goal is to have your SOV exceed your market share.
How do I improve my share of voice?
Increase your SOV by consistently participating in relevant online conversations, creating content that gets shared and discussed, responding to mentions quickly, and monitoring competitors to identify gaps. Tools like Octolens help you track mentions across platforms and respond in real-time.
What's the difference between share of voice and share of market?
Share of market measures your actual revenue or unit sales relative to the total market. Share of voice measures your brand's visibility in online conversations. SOV is a leading indicator — brands that consistently maintain a higher SOV than their market share tend to grow their market share over time.
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