Twitter monitoring
The Twitter monitoring tool for brands people talk about
Set up Twitter keyword alerts for your brand, competitors and industry terms. AI filters the noise and sends the tweets that matter to Slack, email, webhooks, API or MCP, even when nobody tags you.
7-day free trial · No credit card · 2-min setup
Twitter mentionsAnyone know a good tool for tracking brand mentions on Twitter? Google Alerts isn't catching anything
@founder_jules · 2m
Buy intentHighNeutralcheckout has been broken for 2 hours and no response from support…
@shipping_daily · 9m
ComplaintHighNegativeSwitched from Mention to Octolens last month, the keyword alerts are instant
@senior_dev · 24m
TestimonialHighPositiveComparing a few monitoring tools for our team, curious what everyone here uses
@pipeline_pete · 41m
CompetitorMediumNeutralWould love a webhook for this so alerts go straight into Linear
@mika_ships · 1h
Feature requestMediumPositive
From the people who use it
“Sometimes a tweet is the first signal of an incident. Octolens lets me ring the bell, respond to users, and keep them updated in real time.”
Why Twitter
Why monitor Twitter for brand mentions?
Your notifications only show tweets that tag you, and most tweets about you skip the tag.
relevant tweets about a brand leave out its @handle, so they never reach your notifications tab.
What those tweets are about
- User feedback35.5%
- Competitor mentions25.2%
- Product questions5.5%
- Buy intent4.1%
- Bug reports3.1%
Octolens data: high-relevance brand tweets across customer workspaces, last 30 days (October 2026). A tweet can carry more than one tag.
Buying signals go unseen
People ask for recommendations and compare tools without tagging anyone. If you miss the thread, a competitor answers it.
Issues spread without you
A complaint about an outage or a bill collects replies fast. Get into that thread early, with facts.
Feedback never reaches product
Feature requests and bug reports sit in public replies. Octolens tags them so they reach the team that ships.
Competitors reply first
The brand that answers first looks like the responsive one. Show up while people are still replying.
“Your brand’s getting mentioned somewhere on the internet right now. Octolens make sure you don’t miss it - been using it for Supabase for the past week and it’s been great for replying fast.”
Terry Sutton, SupabaseHow it works
How Twitter monitoring works
- Step 01
Choose & tune your keywords
Octolens helps you tune each one and uses your company context to score every mention for relevance, sentiment, and intent.
Brand name · Competitor name · Pain point
Keywordstuned with company contextoctolensBrandbrandwatchCompetitorsocial listeningIndustrymention trackingIndustrysocial listeningSuggested: mention trackingAdd - Step 02
Set up your feeds
Create filtered feeds of mentions or use one of our pre-built ones for brand monitoring, competitor intelligence, or buy intent.
Relevance scoring · Intent tags · Language analysis
New mentionAI scoring
Anyone using an AI-native social listening tool? Picking one for Q4
u/growthstack · RedditEN
RelevanceHighIntentBuy intentSentimentNeutral
Wir suchen ein Monitoring-Tool, das Reddit und LinkedIn wirklich abdeckt
Lena Hartmann · LinkedInDE
RelevanceHighIntentBuy intentSentimentNeutral - Step 03
Send it to your stack
Consume feeds via API, Slack, Email, Webhook, or MCP. Build automations, reports, or let Claude ask questions to your mentions directly.
Email · Slack · API · MCP · Webhooks
deliveredOOctolens APP 9:41 AM
New high-relevance mention in r/SaaS
“Anyone using an AI-native social listening tool? Picking one for Q4”
Buy intentHigh
Keyword alerts
Twitter keyword alerts
Pick the words that matter. Octolens alerts you every time they show up in a tweet.
Brand mentions
Your company name, product names and common misspellings. Catch "just switched to YourProduct" even when nobody tags your handle.
Competitor keywords
See who's unhappy with a competitor, comparing alternatives or asking for recommendations in your category.
Pain point terms
Track the problems your product solves, then answer with something useful before anyone else does.
Feature and integration terms
Specific features, integrations and technical terms. Useful when your users debate technical choices in public.
AI relevance cuts the noise
Every matching tweet gets a High, Medium or Low relevance score. A passing mention scores low. Someone comparing you to a competitor scores high. Alert on High only, or add Medium for a wider view.
Features
Complete Twitter monitoring with API access
Every tweet lands where your team already works.
Real-time Twitter listening
New tweets arrive hourly on Pro and in real time on Scale, so you can reply while the thread is live.
3 replies so far
Competitor Twitter monitoring
See unhappy users, alternative seekers and recommendation threads in your category, and answer before your competitors do.
Twitter sentiment analysis
Every tweet gets sentiment and intent, so complaints, praise and buying signals stay apart.
Advanced Twitter filters
Boolean search, negative keywords and author filters cut the noise before AI scoring starts.
Twitter analytics and reports
Mention volume over time, sentiment trends and share of voice against competitors.
Twitter API access and MCP
Structured tweets as JSON on every plan. Or connect your AI tools through the Twitter MCP server.
# Twitter mentions, one endpoint
curl api.octolens.com/v1/mentions
{ "source": "twitter",
"sentiment": "positive" }
Customer stories
Real results from teams using Octolens
“Built on top of the Octolens API, I use Railway as a service to pipe all of the mentions to different channels. Then there's a cron job that does a daily digest for us.”
Mahmoud AbdelwahabSenior DevRel Engineer, Railway- Signup growth, matched by the same rise in Reddit mentions
- 40% MoM
- Platforms monitored, up from Twitter only
- 13
Pricing
Finally, social listening with fair pricing
API, webhooks and MCP on every plan. Set a spend cap anytime. 7-day free trial, no credit card.
Pro
For growing brands
Billed annually
React faster & integrate with your workflows
- 15,000 mentions
- 10 keywords
- Covers all socials & community platforms
- Hourly refresh
- API, Webhooks & MCP server
- Slack & Email alerts
- AI filters all mentions
- Analytics & daily brief email
Scale
For brands with communities
Billed annually
Full visibility into your brand's reputation
- 50,000 mentions
- 40 keywords
- Additionally covers podcasts, news, web & newsletters
- Real-time refresh
- API, Webhooks & MCP server
- Slack & Email alerts
- AI filters all mentions
- Analytics & daily brief email
Enterprise
For viral brands
Talk to us about volume
Custom monitoring for multi-brand portfolios
- Multiple workspaces
- Unlimited mentions
- Unlimited keywords
- Custom AI agents
Need more mentions or keywords? Every plan flexes with your volume: mentions beyond your plan's quota keep flowing and are billed at your plan's rate (from $0.01 per mention). Set a monthly spend cap or turn flex mentions off anytime in settings. Extra keywords from $5/month.
Pricing calculatorWhat is Twitter monitoring and why is it important?
Twitter monitoring means tracking mentions of your brand, products, competitors or industry keywords on Twitter as they happen. Without it you miss support questions from frustrated customers, buying signals from potential customers, competitive shifts, product feedback and reputation issues before they escalate.
How is Twitter monitoring different from social listening?
Twitter monitoring is tactical. It focuses on one platform and sends alerts on specific keywords, brand mentions and competitor names so you can act right away. Social listening covers conversations across many platforms, including Twitter, Reddit and LinkedIn, and looks at trends, sentiment and themes over time.
How can Twitter monitoring help my business grow?
It helps you find potential customers, protect your reputation, collect product feedback and get ahead of competitors by being first to respond in the conversations that matter.
How often does Twitter monitoring check for new posts?
New tweets arrive hourly on the Pro plan and in real time on the Scale plan. Questions about your setup? Write to hi@octolens.com.
Can I monitor Twitter without a Twitter account?
Yes. Octolens monitors Twitter independently of any personal or company Twitter account, so you don't need one.
How do I set up a Twitter keyword alert?
Start a free trial, add the keywords you want to track (your brand, competitors, industry terms or pain points) and choose where alerts go: Slack, email, webhooks, or pull them via API. Octolens then alerts you every time a keyword appears in a tweet, even when nobody tags your account. Setup takes a few minutes.
What is the difference between Twitter keyword alerts and Google Alerts?
Google Alerts only tracks web pages indexed by Google. It doesn't monitor Twitter or other social platforms as tweets are posted. Octolens tracks live tweets and alerts you when someone mentions your brand, a competitor or any keyword you define. It also scores each tweet for relevance so you only see the ones that matter, which Google Alerts can't do.
Can I monitor multiple keywords on Twitter?
Yes. Track your brand, competitor names, industry terms, pain points or any other phrase. Each keyword is monitored on its own, and you can set different alert settings for each one.
What kind of Twitter posts can I monitor?
All public tweets and replies that contain your keywords.
How do you handle Twitter rate limits?
Our collection is built to work within Twitter's rate limits while keeping coverage reliable, so monitoring runs without interruptions.
Can I get notifications for specific types of Twitter mentions?
Yes. Filter notifications by AI relevance score (high, medium or low) and get them by email, Slack or webhook.
Do you monitor Twitter Spaces or Twitter Lists?
Not today. We monitor tweets and replies. Spaces and Lists may come later.
Can I export Twitter monitoring data?
Yes. Export as CSV, or connect your tools through webhooks, the API or the MCP server.
Why use Octolens for Twitter Monitoring?
Octolens scores every tweet for relevance with AI, so you only see mentions that matter. It's built for brands people talk about online, sends alerts to the channels your team already uses, and puts the data in your own workflows through webhooks, the API and the MCP server.
How much does Twitter Monitoring cost?
Octolens starts with a 7-day free trial. After that, plans start at $159/month billed annually, or $199/month billed monthly. API, webhooks and MCP are on every plan.
I have more questions. Can I contact you?
Yes. Write to hi@octolens.com and we'll help.
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