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A destination is where a feed gets sent. Every feed can fan out to one or more destinations: email, Slack, or webhook. Turn on as many as you want — they all fire off the same feed. This page is the new home for what used to be called “alerts.” Alerts no longer have a separate sidebar entry. Instead, you set up destinations from inside the feed they’re for.

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Open the destination sheet

1

Open any feed

Click a default feed (like Brand mentions or Buy Intent) or any custom feed in the sidebar.
2

Click Set up alert

In the top-right of the feed.
The Set up alert destination sheet opens with three toggles.
Set up alert destination sheet with Email notification, Slack notification, and Webhook toggles

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The three destinations

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Email

  • Email recipient(s): enter one email per field. Click + Add recipient to send to multiple addresses.
  • Frequency: Instantly, Hourly, Daily, or Weekly. Hourly, Daily, and Weekly are batched. You get one digest per interval with all matching mentions.

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Slack

  • Slack channel(s): multi-select the channels the feed should post to.
  • Frequency: same options as email, with batched delivery for Hourly/Daily/Weekly.
Slack requires a connected workspace. See Connect Slack if the Slack toggle isn’t available.

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Webhook

  • Webhook URL: the endpoint Octolens will POST to.
  • Test: send a sample payload to your endpoint to verify it’s reachable before you save.
  • Frequency: Instantly, Hourly, Daily, or Weekly.
For payload format, signature recommendations, and integration patterns, see Webhooks.

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Frequency explained

All three destinations support the same four frequencies:
  • Instantly: each matching mention is sent as soon as Octolens ingests it
  • Hourly: one batched delivery per hour with all matches from that hour
  • Daily: one batched delivery per day
  • Weekly: one batched delivery per week
Use Instantly for time-sensitive feeds like Negative brand mentions and Buy Intent where minutes matter. Use a batched frequency for noisier feeds (e.g. Industry insights) so you’re not interrupted all day.

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Multiple destinations on one feed

A single feed can drive email, Slack, and webhook all at once. For example:
  • Email Buy Intent mentions to your sales lead, and
  • Post the same mentions to your #buy-intent Slack channel, and
  • Webhook them to a Linear automation that opens a “Reach out” task.
Toggle on as many destinations as you need. Each has its own recipients/channels/URL and its own frequency.

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Edit or remove a destination

Open the same feed, click Set up alert again, and toggle off any destination you no longer want, or update the recipients, channels, URL, or frequency. Save to apply. To stop deliveries entirely without deleting your settings, toggle off all three destinations on the feed.

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Common patterns

  • Send Brand mentions to a dedicated #brand-watch channel
  • Send Buy Intent to your sales team’s channel and as a webhook to your CRM
  • Send Negative brand mentions to a leadership or comms channel instantly
  • Send a custom feed (e.g. “negative mentions of our pricing”) to the product team daily

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Next steps

  • Feeds: build the feeds your destinations send from
  • Connect Slack: prerequisite for Slack destinations
  • Webhooks: payload format and integration patterns