How it works
When a post comes in mentioning one of your keywords:- Octolens uses your company context to check if it is related to your business.
- If it’s not relevant, we mark it as “irrelevant.”
- If it is relevant, we categorize it with one or more of the following tags:
- Own Brand Mention
- Competitor Mention
- Industry Insights
- Product Question
- Buy Intent
- User Feedback
- Bug Report
- Hiring
- Event
- Promotional Post
- AI generated

Filtering with tags
These tags allow you to filter your posts along with other filters including Platform, Keyword, Language, and Sentiment. You can use tags to build powerful feeds. For example, a feed that only shows “Buy Intent” posts, or one that combines “Own Brand Mention” with negative sentiment.To improve the accuracy of AI tagging, make sure your Company Context is filled in with a detailed description, use cases, and industry info.