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Octolens uses AI to assess every incoming post’s relevance to your business and tag it so you can filter effectively. This means you get notified about the posts you truly care about—not noise.

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How it works

When a post comes in mentioning one of your keywords:
  1. Octolens uses your company context to check if it is related to your business.
  2. If it’s not relevant, we mark it as “irrelevant.”
  3. If it is relevant, we categorize it with one or more of the following tags:
  • Own brand mention
  • Competitor mention
  • Industry insight
  • Buy intent
  • Bug report
  • User feedback
  • Promotional post
  • Product question
  • Event
  • Hiring
AI tags in Octolens

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Filtering with tags

These tags allow you to filter your posts along with other filters including Platform, Keyword, Language, and Sentiment. You can use tags to build powerful views — for example, a view that only shows “Buy Intent” posts, or one that combines “Own Brand Mention” with negative sentiment.
To improve the accuracy of AI tagging, make sure your Company Context is filled in with a detailed description, use cases, and industry info.