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Octolens AI reads every mention, scores its relevance to your business, and tags it. Your feeds show signal instead of every keyword hit, which is what makes common-word brands workable.

How it works

When a post comes in mentioning one of your keywords:
  1. Octolens uses your company context to check if it is related to your business.
  2. If it’s not relevant, we mark it as “irrelevant.”
  3. If it is relevant, we categorize it with one or more of the following tags:
  • Own Brand Mention
  • Competitor Mention
  • Industry Insights
  • Product Question
  • Buy Intent
  • User Feedback
  • Bug Report
  • Hiring
  • Event
  • Promotional Post
  • AI generated
AI tags in Octolens

Filtering with tags

These tags allow you to filter your posts along with other filters including Platform, Keyword, Language, and Sentiment. You can use tags to build powerful feeds. For example, a feed that only shows “Buy Intent” posts, or one that combines “Own Brand Mention” with negative sentiment.
To improve the accuracy of AI tagging, make sure your Company Context is filled in with a detailed description, use cases, and industry info.