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You can set extra rules for each keyword to control what gets matched and what gets filtered out.

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How to open keyword settings

1

Find your keyword in the sidebar

2

Click the three dots next to it

3

Select Keyword settings

A sheet will open with your main keyword at the top and extra settings below.
Hover over a keyword, then click the three dots to open Keyword settings.

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Available settings

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Platforms

You can exclude specific platforms for a keyword. This helps if you only want certain keywords monitored on specific platforms (e.g., only monitor a keyword on GitHub).

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Keyword context

Optional extra context for your keyword. It helps the AI assess incoming posts. Octolens already uses your company context, but keyword-specific context can still help. This is useful if:
  • Your keyword is a common word or brand name (e.g., “Anything”)
  • Your keyword is a broad industry term (e.g., “social listening”)
Examples:
  • “Our brand Anything is an AI tool, ignore posts using ‘anything’ as a common word.”
  • “Only include posts about social listening in a B2B SaaS context, exclude B2C brands like Nike.”
Keep it under 200 characters. The AI uses this only to filter noise, not to change your keyword.

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Include ANY OF

Set extra terms that must appear with your primary keyword. We will search for posts that include your primary keyword and ANY of these extra terms.
Example: If your primary keyword is GitHub and you add AI and Copilot, we will only add mentions that include GitHub and either AI or Copilot (or both).

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Include ALL OF

Set extra terms that must all appear with your primary keyword. We will search for posts that include your primary keyword and ALL of these extra terms.
Example: If your primary keyword is GitHub and you add AI and Copilot, we will only add mentions that include GitHub, AI, and Copilot.

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Negative terms

Add terms (comma-separated) to exclude posts that contain them alongside your keyword.
Example: If your primary keyword is GitHub and you add Runner as a negative term, we will exclude mentions that include Runner together with GitHub.

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Negative authors

Add author names (comma-separated) to exclude posts from those authors. Matches are exact. Use this to exclude your own company or employee accounts.

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Wildcard negative terms

Exclude patterns of terms using wildcards. Add terms ending with * to exclude any word starting with that pattern.
Example: beta.* will match beta.0.1, beta.0.2.com, beta.test, etc.

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Exact match

Toggle to control how strict matching should be. Off = broad match (your term can appear inside another string, like a URL). On = only match the standalone term.

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Case sensitivity

Toggle to enforce uppercase/lowercase matching. Useful when your keyword is an acronym.
Example: If your keyword is RAG (uppercase), toggle case-sensitive on to only get posts with RAG, not “rag.”
You can also apply filters that affect all keywords at once with Global Keyword Settings.