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Open keyword settings

On the Keywords page, click Edit on a keyword’s row, or choose Keyword settings from the ··· menu. The settings open in a side sheet.
Keyword Settings sheet showing Keyword, Platforms, Keyword context, Posts must ALSO include, Negative terms, Negative authors, Wildcard negative terms, and Matching criteria fields

Keyword settings for a single keyword.

For common words, Octolens pre-fills context, negative terms, and “any of” terms. This sheet is where you review them.

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Keyword and tag

  • Keyword: the term you track. Editing it only affects new mentions.
  • Tag: Own Brand, Competitor, or Industry Term. The AI assigns it, and you can change it in the Select tag dropdown.

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Platforms

Every platform on your plan is on by default. Turn one off to stop collecting mentions from it for this keyword only. For example, keep an industry term on Reddit and Hacker News but drop it on X. See Tracked Platforms for the list and refresh intervals. The bottom of the dropdown lets you connect Trustpilot, App Store, and Google Play review pages. Octolens collects every review from a connected page instead of searching for the keyword. See Customer reviews.

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Keyword context

Up to 200 characters of extra guidance for scoring this keyword. Your company context already applies to every keyword, so use this field for rules that apply to one keyword:
  • a keyword that is also a common word (Anything, Modal, Railway)
  • a broad industry term (social listening)
  • mentions you want scoped to one segment
Our brand Anything is an AI tool. Ignore posts using “anything” as a common word.
Only include posts about social listening in a B2B SaaS context. Exclude B2C brands like Nike.
Octolens pre-fills this field for common words. The default is a good start, but rewrite it in your own words before you save.

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Include and exclude rules

A few details:
  • Enter X/Twitter handles without the @ (OctolensHQ, not @OctolensHQ).
  • To exclude an author from a feed, click their name on a mention and choose Add as negative author. You then pick this keyword or all keywords.
  • Use wildcards for structured patterns like version strings, subdomains, or ID prefixes. Use negative terms for plain words.

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Matching

  • Exact match (on by default): matches your keyword as a standalone term, plus domains, handles, and possessives. Turn it off to also match inside longer strings, like octolens inside support.octolens.io.
  • Case sensitive (off by default): turn it on for acronyms and common-word brands. RAG then matches “RAG” but not “rag.”

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Global settings

Click Global keyword settings at the top right of the Keywords page to set rules for every keyword. A post must pass both the global rules and the keyword’s own rules to reach your feeds, so global settings can only remove mentions.
Global keyword settings sheet showing Global negative terms, Global negative authors, Allowed subreddits, Excluded subreddits, and Global negative GitHub repositories

Global keyword settings, opened from the Keywords page.

For example, if you exclude r/health globally and your mental health keyword has the negative term beta, Octolens drops every post in r/health and every post about a “mental health beta release.”
If Allowed subreddits has any entries, Octolens ignores Excluded subreddits.
The three web settings apply to the Web source only. See Web for how Web monitoring works.

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When changes apply

Changes to keyword and global settings apply to new mentions. Existing mentions keep their original scores.

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Next steps

  • Feeds: group mentions across keywords into saved filters
  • AI Relevance & Tags: how Octolens scores and tags each mention
  • Mentions: how filters affect your monthly quota