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Providing company context helps Octolens understand your business, so the AI can better assess which posts are relevant to you. The more detail you give, the more accurate your results. You can edit your company information in your Relevance settings, located in the left sidebar of your workspace. Octolens uses this information to contextualize the posts it finds and assess their importance to your company.

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What to fill in

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Company name

Your company or product name as it appears publicly.
Example: Octolens

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Company description

A few sentences describing what your company does. Aim for 2–3 sentences, not just your one-liner pitch from your homepage.
Example: Octolens is a social listening and selling tool that monitors platforms relevant to B2B software companies and sends alerts when somebody mentions your brand, your competitor, the problem you are tackling, or any other keyword that matters to you. Octolens helps its customers find warm leads by identifying sales signals in posts.

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Product use cases

Add your main product use cases so Octolens can better understand what your company does and what your competitive edge is.
Example: “Monitor brand mentions across social media and the web” and “Track competitor activity through social listening”

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Twitter handle

Your brand’s Twitter/X handle without the @ sign.
Example: Octolens

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LinkedIn handle

Your company’s LinkedIn handle without company/ prefix.
Example: Octolens

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Industry

Enter the specific category or type that best describes your company within a broader classification.
Example: Social Media Monitoring & Social Selling

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Sector

Enter the overall or broad category that best represents your company’s industry.
Example: B2B Marketing
The more context you provide, the better Octolens can distinguish relevant mentions from noise. This is especially important if your brand name is a common word. See AI Relevance & Tags to learn how Octolens uses this information.