How sentiment is used
Sentiment is available as a filter throughout Octolens:- In your feed — filter mentions by sentiment to focus on what matters most.
- In views — build views based on sentiment. For example, the default Brand Love view shows positive-sentiment posts about your brand, while Crisis Management shows negative-sentiment posts. See Views for more.
- In alerts — set up alerts filtered by sentiment so your team only gets alerted to the types of mentions that need attention. See Alerts.
- In AI Summaries — weekly summaries include sentiment change tracking (week-over-week movement). See AI Summaries.
- In the API — filter mentions by sentiment programmatically. See API Reference.
Sentiment values
| Value | Meaning |
|---|---|
| Positive | The post expresses approval, praise, satisfaction, or enthusiasm |
| Neutral | The post is informational, factual, or doesn’t express strong emotion |
| Negative | The post expresses frustration, complaint, dissatisfaction, or criticism |
Sentiment is detected automatically by the AI. To improve accuracy, make sure your Company Context is filled in so the AI can better understand what’s relevant to your business.