How sentiment is used
Sentiment is available as a filter throughout Octolens:- In any feed: filter mentions by sentiment to focus on what matters most. See Feeds.
- As a feed filter: build feeds based on sentiment. For example, a feed for only positive or negative mentions about your brand.
- In destinations: any sentiment-scoped feed can be sent to Slack, email, or a webhook. See Destinations.
- On the Dashboard: break the Mentions over time chart down by sentiment to see the positive/neutral/negative split day by day. See Dashboard.
- Via MCP: ask the MCP server about sentiment trends in natural language.
- In the API: filter mentions by sentiment programmatically. See API Reference.
Sentiment values
| Value | Meaning |
|---|---|
| Positive | The post expresses approval, praise, satisfaction, or enthusiasm |
| Neutral | The post is informational, factual, or doesn’t express strong emotion |
| Negative | The post expresses frustration, complaint, dissatisfaction, or criticism |
Sentiment is detected automatically by the AI. To improve accuracy, make sure your Company Context is filled in so the AI can better understand what’s relevant to your business.