91% of posts about your brand don't tag you

The Twitter monitoring toolfor brands people talk about

Set up Twitter keyword alerts for your brand, competitors, and industry terms. Octolens monitors Twitter 24/7, filters the noise with AI, and delivers relevant mentions to Slack, email, webhooks, or your API — even when nobody tags you.

No credit card • 2-min setup • 5k free mentions
Twitter/X logoTwitter mentions
AI-filtered · real-time

Anyone know a good tool for tracking brand mentions on Twitter? Google Alerts isn't catching anything

@founder_jules · Twitter

Neutral

Switched from Mention to Octolens last month — the keyword alerts are instant

@senior_dev · Twitter

Positive

checkout has been broken for 2 hours and no response from support…

@shipping_daily · Twitter

Negative

Comparing a few monitoring tools for our team, curious what everyone here uses

@pipeline_pete · Twitter

Neutral

Trusted by brands people talk about online

Cursor logo
Sentry logo
Vercel logo
PostHog logo
Railway logo
CodeRabbit logo
Supabase logo
PlanetScale logo
Prisma logo
Juicebox logo
Modal logo
Metabase logo
Tally logo
Lovable logo
Medusa logo
Render logo
Vercel logo

"Sometimes a tweet is the first signal of an incident. Octolens lets me ring the bell, respond to users, and keep them updated in real time."

Anthony Shew
Turbo Community Lead, Vercel
Why Twitter

Why Monitor Twitter For Brand Mentions?

67% of all public brand mentions on social media happen on Twitter. But 91% of posts about your brand don't tag your Twitter company handle. That means:

You're missing buying signals in plain sight

People on Twitter are actively complaining, comparing tools, and asking for recommendations - and you never see it because they don't tag you. By the time you find out, the deal is gone.

Your brand is being discussed without you

Critical conversations about your product happen publicly, without an @mention. Issues escalate, misinformation spreads, and by the time you notice, you're already on the back foot.

Your best customer feedback dies in public threads

Users share feature requests, bugs, and sharp insights on Twitter, but it never reaches your product team. You're shipping based on assumptions while real feedback scrolls by unnoticed.

Your competitors are faster and it shows

While you're blind, competitors jump into conversations first, help users, and look responsive. They win mindshare simply because they were there when it mattered.

How it works

How Twitter monitoring works

01

Add your keywords

Enter your brand, competitors, and industry terms. Octolens helps you tune each keyword so you catch mentions even when nobody tags your handle.

brand namecompetitor namepain point
Add your keywords
02

AI filters the Twitter noise

Every tweet is scored for relevance, sentiment, and intent — so even common-word brand names stay usable.

✨ Relevance scoring✨ Intent tags✨ Language analysis
AI filters the Twitter noise
03

Mentions land in your stack

Slack, email, webhooks, API, or MCP. Respond to tweets from wherever your team already works.

EmailSlack iconSlackAPI iconAPIMCP iconMCPWebhook iconWebhooks
Mentions land in your stack
Keyword alerts

Twitter Keyword Alerts — Get Notified When It Matters

Set up Twitter keyword alerts in under 5 minutes. Define the words and phrases you care about, and Octolens will notify you every time they appear in a tweet — even when nobody tags your account.

What keywords should you track on Twitter?

Brand mentions

Track your company name, product name, and common misspellings. Catch conversations where people mention you without tagging your handle — like "just switched from Hootsuite to YourProduct" or "anyone tried YourProduct?"

"your brand""your product""yourbrand"

Competitor keywords

Monitor what people say about your competitors. Spot users who are unhappy with a competitor's product, comparing alternatives, or asking for recommendations in your category.

"competitor name""competitor + issue"

Industry and pain point terms

Track the problems your product solves. When someone tweets about a pain point you address, you can jump into the conversation with a helpful response before competitors do.

"need a tool for X""looking for Y alternative"

Feature and integration keywords

Track specific features, integrations, or technical terms relevant to your product. Useful for developer tools where users discuss technical decisions publicly.

"your API""your integration + platform"

AI relevance scoring cuts through the noise

Generic keyword alerts flood you with irrelevant tweets. Octolens uses AI to score every matching tweet for relevance to your business, so you only get alerted on conversations that actually matter. A tweet mentioning your brand in passing gets a low score. A potential customer comparing your product to a competitor gets flagged as high relevance.

You can configure your Twitter keyword alerts to only notify you on high-relevance matches, or include medium-relevance tweets for a broader view. Low-relevance noise is filtered out automatically.

How do you receive Twitter keyword alerts?

Slack

Get keyword alerts delivered to any Slack channel in real time.

Email

Receive daily or hourly email digests of new keyword matches.

Webhooks

Push alerts to any tool in your stack — CRMs, Notion, Linear, or custom apps.

API & MCP

Pull keyword alerts programmatically or pipe them into AI agent workflows.

Twitter monitoring features

Complete Twitter Monitoring With API Access

A Twitter tracker, sentiment analysis, and real-time keyword monitoring — built for teams that want Twitter data in their stack, not another dashboard.

Real-time Twitter social listening

Track your brand mentions across Twitter as they happen. New tweets that match your keywords surface within minutes — even when nobody tags your handle.

Competitor Twitter monitoring

Monitor what people say about your competitors: unhappy users, alternative-seekers, and recommendation threads in your category — so you can show up first.

Twitter sentiment analysis

Understand how people feel about your brand. Every tweet is scored for sentiment and intent, so complaints, praise, and buying signals never blur together.

PositiveNegativeBuy intent

Advanced Twitter monitoring filters

Boolean search, negative keywords, and author filters cut the noise before AI scoring even starts — so common-word brand names stay usable.

AND / OR-negativeauthor:

Twitter analytics & reports

Mention volume over time, sentiment trends, and share of voice against competitors — Twitter tracking you can actually report on.

Twitter API access & MCP

Pull structured Twitter mentions into your own workflows — one endpoint, JSON out, on every plan. Or connect your AI tools directly via our Twitter MCP server.

See your first Twitter mentions in 2 minutes

0:00Add your keywords
0:30AI tunes the filters
2:00Mentions land in Slack
No credit card • 5k free mentions
Customer stories

Real results from teams using Octolens

"Built on top of the Octolens API, I use Railway as a service to pipe all of the mentions to different channels. Then there's a cron job that does a daily digest for us."

Mahmoud Abdelwahab
Mahmoud Abdelwahab
Senior DevRel Engineer, Railway
40% MoM
Signup growth correlated with mentions
13
Platforms monitored, up from 1

Finally, social listening with fair pricing

Pay MonthlyPay AnnuallySave up to 20%

Pro

$159/month

  • React faster & integrate with your workflows
  • 15,000 mentions
  • 10 keywords
  • Covers all socials & community platforms
  • Hourly refresh
  • API, Webhooks & MCP server
  • Slack & Email alerts
  • AI filters all mentions

For growing brands

JuiceboxTally

Scale

$499/month

  • Full visibility into your brand's reputation
  • 50,000 mentions
  • 40 keywords
  • Additionally covers podcasts, news, web & newsletters
  • Real-time refresh
  • API, Webhooks & MCP server
  • Slack & Email alerts
  • AI filters all mentions

For brands with communities

PostHogPrisma

Enterprise

Custom

  • Custom monitoring for multi-brand portfolios
  • Multiple workspaces
  • Unlimited mentions
  • Unlimited keywords
  • Custom AI agents

For viral brands

VercelSupabase

Need more mentions or keywords?

You can add extra mentions (from $0.01 per mention) and keywords (from $5/month) to any plan – with full cost control and flexibility.

Twitter Monitoring FAQ - Everything You Need to Know

Twitter monitoring is the process of tracking and analyzing mentions of your brand, products, competitors, or industry keywords across Twitter in real-time. Without Twitter monitoring, you miss critical conversations about your brand including support questions from frustrated customers, buying intent signals from potential customers, competitive threats and market shifts, product feedback and feature requests, and brand reputation issues before they escalate.

Twitter monitoring is tactical and focuses specifically on Twitter as a platform, tracking specific keywords, brand mentions, and competitor names with real-time alerts for immediate action. Social listening is strategic and monitors conversations across multiple social platforms including Twitter, Reddit, LinkedIn and others, analyzing broader trends, sentiment, and themes by aggregating data over time for insights.

Twitter monitoring helps you identify potential customers, manage your reputation, collect customer feedback, and stay ahead of competitors by being the first to respond to critical conversations.

We check Twitter for new posts every hour. If you need more frequent updates, please contact us at hi@octolens.com.

Yes, you can monitor Twitter with Octolens without having a Twitter account because our Twitter monitoring tool works independently of your personal or company Twitter account.

Setting up a Twitter keyword alert with Octolens takes under 5 minutes. Sign up for a free trial, add the keywords you want to track (your brand name, competitor names, industry terms, or pain points), and choose where you want alerts delivered — Slack, email, webhooks, or pull them via API. Octolens will scan Twitter continuously and alert you every time your keyword appears in a tweet, even when nobody tags your account.

Google Alerts only tracks web pages indexed by Google — it does not monitor Twitter or other social platforms in real time. Twitter keyword alerts from Octolens track live tweets as they are posted, giving you immediate notifications when someone mentions your brand, a competitor, or any keyword you define. Octolens also adds AI relevance scoring so you only see tweets that actually matter to your business, which Google Alerts cannot do.

Yes! You can set up Twitter keyword alerts for multiple keywords at once. Track your brand name, competitor names, industry terms, pain points, or any phrase relevant to your business. Each keyword is monitored independently, and you can configure different alert settings for each one.

You can monitor all public tweets that contain your keywords.

We optimize our monitoring to work within Twitter's rate limits while ensuring reliable coverage. Our system is designed to maintain consistent monitoring without interruption.

Yes! You can customize your notifications based on AI relevance scores (high, medium, low) and receive them via email, Slack, or webhook.

Currently, we focus on monitoring tweets and their engagement. Support for Twitter Spaces and Lists monitoring may be added in future updates.

Yes, you can export your Twitter monitoring data as CSV. We also provide webhook, API, and MCP server integrations for connecting with your existing tools.

Octolens uses AI-powered relevance scoring to filter out noise and focus on the most important mentions. It's built for brands people talk about online and provides real-time alerts via multiple channels. Additionally, you can integrate the data into your workflows with webhooks, API, or our MCP server.

Octolens offers a free trial for Twitter Monitoring. After the trial, the pricing starts at $159/month (billed annually, or $199/month billed monthly).

Please contact us at hi@octolens.com and we will be happy to help you.

Monitor other platforms

Octolens tracks mentions across 13+ platforms. Explore monitoring for:

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