5 Reasons Why You Are Losing Your LinkedIn Followers

LinkedIn is great to connect with people on a professional level and foster business by building your brand. Losing followers, however, is something no one wants to try and figure out. If you are experiencing a contraction in the number of followers on LinkedIn, it is high time you found out exactly why that might be occurring. Below are five common reasons why you could be losing LinkedIn followers and how you can fix these issues.

Reason: If there is no relevance or value in what you post, then your audience may unsubscribe from following you. This is either because of the mismatch of your posts with the interests of your followers or any other needs for which they are connected with you.

Solution: Perform periodic surveys or analyze analytics to find out what kind of content your audience clings to. Angle your posts to speak to their interests and pain points. You will retain and capture followers by showing your value through insight, trends in your industry, and practical advice.

Reason: Irregular posting is a surefire way to become disengaged with your audience. Your audience expects great regular content on LinkedIn. If you're not, your audience may fall asleep and disappear.

Solution: Establish a posting schedule so your audience stays engaged. Use tools like Postiz to schedule posts far in advance. Vary your posts to keep relevant and interesting: sometimes industry news and insights, at others your personal experiences.

Reason: Nobody likes frequent promotional content on this platform. It would show up in your followers' feeds, and they may feel that it's too self-promotional content, making them quickly hit that unfollow button.

Solution: Segment the promotional content among other more informative, interesting posts. Always give value first. Share industry insights, useful tips, and thought leadership content alongside occasional promotions. Engage with your audience through comments and discussions to build real relationships.

Reason: Inability to respond or communicate with your audience can lead to the actual indifference that will make them bored. If nobody responds to comments or takes part in discussions, their audience might find themselves unappreciated and decide to unfollow them.

Solution: Interact with your followers by trying to be more engaging through comments, discussions, and recognizing them whenever you can. That means that their input is noticed and heard; that's just another way of opening up dialogue. This helps them be more responsive to follow and with a better relationship.

A LinkedIn profile that is not updated or reflects old data may offend followers. If your profile does not show your current designation, skills, or interest areas, people may not find the relevance between your posted content and hit the unfollow button.

Losing LinkedIn followers can be discouraging, but it’s often a sign that adjustments are needed in your content strategy or engagement approach. By addressing these common issues—posting inconsistently, sharing irrelevant content, over-promoting, neglecting follower engagement, maintaining an inaccurate profile, and not using scheduling tools—you can improve your follower retention and build a more engaged audience. Focus on delivering value, maintaining consistency, and actively interacting with your network to turn things around and enhance your LinkedIn presence.