What sources and keywords you can monitor with Octolens

Ever stumbled on a social post mentioning your product, your competitors, or the problem you're solving? Wouldn't it be great if you could just be notified when someone mentions you on X, LinkedIn, GitHub, Reddit, and co. instead? Well, that's where Octolens comes in.

Octolens monitors keyword mentions across all relevant sources for B2B software companies, so you know when potential customers are talking about you. Octolens comes with AI-powered relevance scoring of posts and Slack or email notifications. And there is much more to come!

You can try out monitoring certain keywords for:

• Questions about your product
• Complaints about your competitors
• Love for your brand
• Or pain points you can help with

Our AI onboarding helps you choose the best keywords for reaching your goals online. Once you have selected your keywords, Octolens will go back 7 days on your chosen sources and find up to 100 posts per platform. For any new keywords you add after onboarding, Octolens will go as far back as 7 days in your chosen platform and find up to 10 posts per platform.

We currently support 8 sources, with more being added soon. Please reach out to us if you have any specific requests. You can see the summary of sources and what we monitor below:

Overall, you can, of course, track any keyword with Octolens. Here are a few ideas that showed to be particularly helpful for go-to-market strategies:

One of the most valuable keywords to track is your company name or the name of specific products that you sell. For example, we monitor for the keyword "Octolens." This way, we will know if anyone directly mentions our company and can join the conversation.

Consider adding multiple versions of your brand name, for example, with your domain (e.g., "octolens.com") or the way you write it in your social handles on sites like X (e.g., "Octolens_HQ").

For example, since we offer social listening, we track for the keywords "Social Listening", "Keyword Tracking", "Social Media Monitoring", etc. These words relate to our industry and the problem we are solving.

Another example is if you offer project management software, you might track keywords like "project planning tool," or "task management strategies." By monitoring these keywords, you can intercept conversations where users are expressing pain points or seeking recommendations, positioning your brand as the solution they've been looking for.

You can uncover a lot of information by monitoring your competitors' company and product names. For example:

• You can get inspiration from their social media posts to see if you should be talking about something as well.
• You can find complaints about their products - here, you can swoop in and present your product as an alternative and better solution.
• You can spot rave reviews and understand what makes their product loved amongst users - this may help you decide what features to add to your product next.

Your product will (hopefully!) solve a specific pain point your target audience is having. Perhaps you've seen certain phrases or pain points being addressed in social posts. Therefore, you can try to track these specific pain points. E.g., we could track "how to track reddit" or "real-time alerts for social mentions."

In conclusion, Octolens offers a comprehensive solution for monitoring keyword mentions across various sources, providing invaluable insights for B2B software companies. With its AI-powered relevance scoring and email notification system, Octolens enables businesses to stay informed about relevant conversations regarding their products, competitors, and industry pain points.

As Octolens continues to expand its platform coverage and enhance its capabilities, it will become an even more valuable tool for your team.