Introducing Octolens 2.0

Over the last 4 months, we’ve quietly rebuilt and expanded Octolens. Today, we’re excited to introduce Octolens 2.0 — our biggest update yet.

If you’re new to Octolens: we’re an AI-powered social listening tool designed for B2B SaaS teams. We help you track keywords, spot high-value conversations, and turn online mentions into growth opportunities.

If you’re already using Octolens: we’ve added a lot of new functionality and flexibility to help you stay on top of the conversations that matter most.

Here’s what’s new in 2.0.

We’ve introduced default views and custom views to help you organize your feed the way you need it. A view is a filtered snapshot of your keyword mentions.

Default Views are pre-made views that we created. They include intent categories like:

• Brand Love (positive sentiment posts mentioning your brand)

• Buy Intent (people actively looking for a tool like yours)

• Crisis Management (negative comments about your brand)

• Competitor Intelligence (posts with competitor brand keywords)

You can edit or delete default views in case they don't suit your use case.

Custom Views let you create your own filters using tags, sentiment, keywords, platforms, and languages — so you only see the posts that matter to you.

For example, maybe you want to create a view just for posts mentioning events. Then you can do so by creating a view that only shows posts with the tag "event."

To see all posts coming in, you can go to the "All mentions" view.

You can now turn any view into a notification:

• Send important mentions straight to your Slack or email.

• Use webhooks to integrate with tools like Discord, Notion, Zapier, Make.com, or your CRM.

Stay in the loop without having to check another dashboard.

You’ll now have all active notifications as a view in your feed, making it easier to edit and update as needed.

For more control and ability to set your own rules, we've departed from the previous high, medium, and low relevance scores.

What was highly important for one company, wasn’t necessarily important to another. That’s why we’ve decided to focus more on proper AI tagging of posts and letting you create the views and notifications that matter to your business. 

How it works:

• Step 1: Our AI assesses if a post is related to your company or context using your company profile. 
• Step 2: If it is, it marks posts with the content, e.g., brand mention, bug report, event, buy-intent etc. 
• Step 3: Depending on its classification the post will get assigned to the corresponding view.

For existing users we've mapped all your active notifications 1:1 to the relevance settings from before. You can check out your notifications and see if you want to adjust them.

We care deeply about design and usability. Octolens 2.0 comes with a refreshed UI that’s faster, cleaner, and built for speed.

We've redone our backend so posts load faster and filtering seems seamless.

Our notification set up was also in a dire need of a redo. We've completely updated the notification set up flow.

We still have a bunch of updates coming your way in the next few weeks! What you can look forward to:

• AI summaries and insights

• Re-freshed Analytics page 

• Introducing Podcasts as a data source 

With every release, we want to learn more. If you have any feedback, questions, or feature requests please let me know by writing our support chat or charlotte@octolens.com. 

We hope that Octolens 2.0 will help B2B SaaS teams even more to…

• Find high-intent leads organically

• Catch competitor complaints and market gaps

• Stay ahead of brand sentiment

• Turn social conversations into content, feedback, and revenue

Over 1,000 companies (including Vercel, PostHog, Prisma, Metabase, Tally, and Juicebox) already use Octolens to stay close to their customers. If you haven’t tried it yet, now’s the perfect time.

We offer a 7-day free trial. No credit card needed. Sign up now at octolens.com

If you have already used your trial in the past but want to check out the new features, don’t worry, we’ve reset past trials.